Sofia Richie Grainge is entering her next chapter — and this time, it’s as a designer. After months of whispered speculation and (not so) subtle teases, the 27-year-old has officially launched her debut clothing label, SRG.
As with just about anything is Richie Grainge's orbit, the hype surrounding SRG has been nothing short of astronomical. After all, who wouldn't want to emulate her signature brand of understated elegance? Below, all your questions about SRG, answered.
Where can you buy SRG?
The entire SRG collection is available exclusively through sister websites Revolve and FWRD – online retailers known for housing contemporary luxury labels with global reach. The collection is shoppable now, with selected pieces already live and more to come in upcoming drops.
Thankfully, Revolve and FWRD both ship internationally, meaning fans in Australia and beyond can access the line directly.
What to expect from SRG
If you’ve followed Sofia Richie Grainge’s style evolution over the last few years, you’ll recognise the DNA of SRG instantly. The debut collection is filled with polished tailoring, slouchy knitwear, and tonal staples — timeless, versatile, and made to mix.
Speaking to ELLE, Richie Grainge described her aesthetic as rooted in simplicity and ease — designed less to “look luxurious” and more to feel quietly confident. “I don’t follow trends anymore. That always left me confused about my style. Once I stopped looking to everyone else, I found myself. Comfort and confidence are my guides,” she explained.
Texture also plays a central role in the collection. She revealed that comfort was non-negotiable in the design process — she wanted each fabric to feel soft and wearable, with a strict “no itch” policy. This tactile approach runs through the entire line, giving even the sharpest pieces a sense of softness and ease.
How much does SRG cost?
SRG sits within the contemporary luxury space, with pieces starting at $420AUD, and ranging up to $3500AUD for outerwear and more tailored designs.
Shop our favourite SRG pieces
SRG Millie Leather Jacket
SRG Sonya Suede Skirt
SRG Ivanna Dress
SRG Monet Top and Cosette Trouser
SRG Laurel Jacket
Feature images via Instagram.
Featured products are selected editorially. Our opinions are our own. Occasionally, we may receive a standard affiliate partner fee if you make a purchase using the links we feature.
