The Everett family has a dream to end bullying.
It's why they founded Dolly's Dream, a charity named after their daughter, Dolly, who they lost to suicide in 2018. This organisation is committed to dismantling the culture around bullying so no child or family should suffer the crippling mental health impacts.
Each year, Dolly's Dream celebrates Do It For Dolly Day – a day in early May where we're asked to wear blue, raise awareness and spark conversations that can support youth affected by bullying.
In honour of Do It For Dolly Day 2026 and the pledge to wear blue, RUSSH has partnered with P. Johnson to create our 'Dream' cap. The full proceeds will be donated to Dolly's Dream to help support the charity's efforts in creating a kinder and safer world for us all.
This marks RUSSH's third year supporting Do It For Dolly Day and Dolly's Dream. In 2024, we created our limited edition Blue Threat T-Shirt, and pledged that going forward, $2 from every RUSSH subscription would be donated to Dolly's Dream. Then, in 2025, we continued the allyship, launching our 'Cool To Be Kind' caps.
This year's cap is not just a way to wear blue for Dolly, but it invites us all to dream, a radically optimistic call to imagine the world as a place of endless possibilities.
"The cap is designed in Dolly’s favourite colour, an optimistic blue, as a tribute to her memory," said Patrick Johnson, Creative Director of P. Johnson
"The word DREAM is embroidered at the front centre, a simple and hopeful reference to Dolly’s Dream and the work that her family continues in her name. Inside the cap, the phrase “Do It For Dolly” is stitched on for a more personal detail, sitting close to the wearer as a reminder of the message behind the piece," Johnson said of the creative process behind the cap.
Our RUSSH x P. Johnson 'Dream' caps will available on Wednesday, 6 May at our RUSSH Store – all proceeds will go towards supporting a world without bullying.
If you would like to make your own donation or fundraise, you can find more information on the Dolly's Dream website.
In the words of Meg Everett, Dolly's sister, "kindness costs nothing and means everything"
