After years of anticipation, Rhode has officially arrived on Australian shores. Hailey Bieber’s cult skincare and beauty brand launches locally today, both at MECCA and via the rhode website — and to mark the occasion, there's a bakery collaboration, and an exclusive lip product you won’t find anywhere else. New beauty and delicious sweet treats? Consider us influenced.
Here's everything you need to know.
What is the Rhode Bakery pop-up?
In celebration of its Australian debut, Rhode is transforming A.P Bakery in Surry Hills into the Rhode Bakery.
You'll be able to shop an exclusive menu of Rhode lamingtons, blueberry buttermilk waffles, coffee, and pastry boxes, all served in chic Rhode branding worthy of a spot in your camera roll.
If that's not enough to entice you, visitors will also receive a stamp card to redeem a Rhode sample with any purchase at select Mecca stores (while stocks last).
When is the Rhode Bakery open?
The Rhode Bakery will take over A.P from February 12 to 15, operating daily from 7:30am to 3pm.
Entry is first-come, first-served, with wristbands distributed to accommodate capacity. If Mecca's website crashing tells us anything about the demand for Rhode in Australia, expect queues.
There's also an exclusive Rhode product for Australia
To mark the local launch, Rhode is introducing a brand-new Peptide Lip Treatment shade to its rotation: Sugarberry.
The exclusive scent will only be available in Australia and New Zealand and launches at Mecca from today, February 12. If history is anything to go by, it won’t stay on shelves for long.
It's slated as the same signature formula, but with a bluebrry buttermilk waffle scent. Delicious.
There's also an oversized bubble bag to carry all the rhode goodies we're inevitably going to buy today. It's a pillowy, slouchy bag in the same sugarberry shade, and will launch at MECCA "soon." We'll keep you updated as we know more.
Where can you shop Rhode in Australia?
From today, Rhode is available:
- Online at rhodeskin.com
- At Mecca’s Bourke Street (Melbourne) and George Street (Sydney) flagships
- Via mecca.com
It will also be available in all other Mecca stores nationwide from February 13.
Feature images via @rhode
