
In partnership with Ralph Lauren
There’s a nostalgic kind of luxury to the salt air, open skies, and effortless charm of coastal living — and it's that same spirit Ralph Lauren captures in its Spring 2025 campaign, Ralph’s Hamptons, unveiled last night on Sydney’s Northern Beaches.
Hosted under the dusky sky of a crisp Australian autumn evening, the Hamptons felt closer than ever, as Ralph Lauren invited a curated crowd to experience the brand’s latest collection through an intimate, coastal-inspired dinner, housed in an actual stable, complete with horses in training. Guests dined on a menu of dishes curated from Ricky Lauren’s Cookbook, The Hamptons: Food, Family and History, while the table setting — complete with chairs backed with cashmere scarves — felt pulled straight from a sweeping porch in Montauk.
Drawing a guest list that blended international icons with homegrown talent, the night saw RUSSH purists Bambi Northwood-Blyth and Nick Truelove, alongside Montana Cox, Jamie Nguyen, Lakota Johnson, and The Lost Flowers of Alice Hart’s Madeleine Madden. Fashion insiders Rebecca Harding, Saskia Wotton, Ashleigh Huynh, and Holly Titheridge mingled over champagne and scallops, while creatives Lucas White Smith, Jarvis Aivali, and Victoria Burns basked in the golden hour glow.
The event, of course, was held to mark the launch of Ralph’s Hamptons, a campaign that's something of a love letter to the coastal enclave it's named after. Described by Ralph Lauren himself as a place of “simplicity and peace,” the Hamptons have long inspired the designer’s classic Americana aesthetic: a blend of equestrian tradition, barefoot luxury, and understated glamour. The Spring 2025 collection translates this into effortless wardrobe staples. Think: crisp white blazers, breezy linens, and the sort of tailoring that looks just as at home on the sand as it does at a balmy outdoor dinner.
Across three distinct stories — Equestrian Heritage, A Hamptons Home, and Sand, Sea & Sky — the campaign unfolds in layers of deep ocean blue, warm beige, and optic white. It’s a palette that effortlessly conjures a combination of sunlit stables, sprawling beaches scattered with dune grass, and the endless horizon. Or, in other words, those beautiful, natural characteristics that made Ralph Lauren fall in love with the Hamptons in the first place.
Ralph's Hamptons will launch globally on May 20, 2025. You can discover the collection in store or online.