Fashion / Style

Internationally acclaimed choreographer Parris Goebel launches clothing line

Parris Goebel clothing

New Zealand native and mainstay choreographer to some of the music industry's most prolific talent – Rihanna, we are looking at you – Parris Goebel understands what it takes to create something memorable. Her latest project, Runaway Motel, which also marks the beginning of her first venture into clothing, is no exception.

Blending the worlds of luxury activewear, bold and creative design and uncompromised comfort, Goebels' first collection, titled Room 407, invites risk-takers and dream chasers alike to immerse themselves in her unique and retro capsule of 47 limited-edition pieces. The collection comes to life through the use of a vibrant colour palette and premium fabrics; elevated through unexpected additions such as open-back bodysuits and swing-back t-shirts.



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"It has always been a dream of mine to start a clothing line. When it comes to dancing, travelling and working, I’m always looking for clothes that support my lifestyle. I just knew it was the right time to do it myself and create a collection that I can look forward to moving, working, playing and running away in,” shared Goebel.


The internationally acclaimed dancer, director, singer and actress places inclusivity and diversity firmly at the forefront of her work, projecting empowering messages of body positivity and celebrating creative diversity every step of the way.

Known for dismantling societal norms and breaking the rules of creative performance – best represented in her choreographic and directional game-changing work in the Savage x Fenty Beauty Shows – Goebel's unisex clothing line continues this approach.



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“​Runaway Motel cannot be boxed in and that is what makes it unique. From activewear to statement pieces, there is no brand that is putting everything into one like we are. My mission is to create what I think is missing and that's what Runaway Motel is.”

In a move that proves Goebel means business and her place in the fashion industry holds tenure, Parris trademarked her own fabric for the clothing line, named ‘MADE 2 MOVE’. The light-weight material provides that ‘barely-there feeling’ with unrestricted movement that offers undeniable confidence and freedom.

Head to Runaway Motel's official website to discover more about the Parris Goebel's new clothing collection.

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