For Autumn Winter 2026, Onitsuka Tiger presented a collection grounded in a single idea: ma, the Japanese concept of meaningful space. Arguably abstract sounding on paper, on the runway, it translated into something far more tangible. Titled 'The Aesthetics of Ma', the collection drew on the philosophy that style can exist in the spaces between strict categories. As a result, pieces weren’t confined to formalwear, casualwear or sportswear; instead, they moved fluidly across them, creating combinations that felt intuitive and a little unexpected.

Tailoring anchored the collection. Double-breasted coats, blazers and pleated skirt suits were softened by the addition of a ruffled cardigan, a bow detail, or perhaps one of the brands' famous sneaker styles.  Menswear carried the same spirit: fleece jackets hand-embroidered with florals, relaxed shirts, and soft khaki trousers blurred the line between formal and casual, turning everyday pieces into something distinctly expressive.

The colour palette emphasised a collection that refused to be boxed in. Apple greens, candy pinks and ochres arrived in combinations that perhaps shouldn't work together, but really did. Tactile details pushed this storyline further, with fringing, bag charms, crushed velvet and faux fur punctuating looks in ways that resisted easy categorisation.

Of course, Onitsuka Tiger's footwear offering is second to none, and with FW26, this evolution was particularly compelling. The brand debuted the square iteration of its iconic MEXICO 66 style, in celebration of its 60th anniversary — revisiting the beloved silhouette through a sharper, flatter lens, and demonstrating how heritage can shift without losing identity. Colour is key here, with the new style available in a range of lizard-print and floral versions, as well as classic solid colours. The updated shape felt less nostalgic and more directional — proof that an icon can evolve while remaining instantly recognisable.