Morning breaks and she's already in motion; sunrise followed by that first sip of coffee. She reaches for N° 1 de CHANEL Serum-In-Mist to wake up her skin in seconds. The dual-phase formula hydrates, protects and distils an immediate youthful radiance. It's beauty that moves with her throughout the day: slow brunch, a harbour swim, meetings, dinners, dance floors and all the transitional moments in between.
From first light to last call, it's skincare with momentum; concentrated red camellia for nourishment at a moment's notice. Fresh faced, fresh makeup, fresh feeling. Small and sleek, the N° 1 de CHANEL Serum-In-Mist meets her where she is — a new kind of ritual that can keep up with the tempo of her life. Skincare on demand that fits neatly in her purse, pocket or the palm of her hand.
N° 1 de CHANEL Serum-In-Mist is the latest product to be introduced into the wider N° 1 de CHANEL collection, a series of sustainably-minded skincare and cosmetics formulated around the naturally occurring complexion benefits of the camellia. The House grows its own camellia flowers in Gaujacq near Biarritz, France; an open-air laboratory where the plants are cultivated, harvested, studied and ultimately developed into efficacious formulas. This means of product development, done in collaboration with botanists and scientists, affords CHANEL a carte blanche; the house is completely in control of its supply chain and thus end formulations, ensuring both the highest quality skincare and complete visibility over its sustainability efforts.
The N° 1 de CHANEL skincare line reflects the House’s commitment to circular beauty, from lightweight, recyclable packaging to refills and naturally-derived ingredient profiles. In Gaujacq, CHANEL and its collaborators practice responsible agricultural practices. All fractions of the camellia plant are utilised, as well – even crushed camellia husks are repurposed into jar lids.
The camellia is considered the emblematic flower of the House. It was Gabrielle 'Coco' Chanel's favourite bloom; she revered it for its purity and simplicity, as well as its defiant vitality in harsh conditions. It's long been a symbol of CHANEL: a motif in fashion, and a hero ingredient in much of its beauty portfolio.
N° 1 de CHANEL specifically harnesses the power of the red camellia – the 'Czar' – known for its ability to bloom for 200 years. It's hardy and abundant, rich in protocatechuic acid, a compound proven to protect the skin from oxidative stress, strengthening its innate defence mechanisms. This biological process plays a vital role in complexion longevity, supporting healthy-looking, youthful skin for longer.
The Serum-in-Mist captures all of these benefits in a satisfyingly weighty orb; an atomiser that delivers the finest veil of moisture whenever the skin needs it most. Throughout the course of a day, we're exposed to UV, pollution, free radicals, blue light, low humidity that can cause dehydration and other generalised environmental stressors.
Over time, this can cause cellular damage and the breakdown of collagen and elastin, leading to fine lines and discolouration. A diligent routine can correct some of this, but our skin isn't static; it demands recurring moisture, nourishment and protection. Serum-In-Mist serves this up in one red CHANEL bubble; a beauty objet that can be used any time, any place.
The bi-phase formula can make up a step within your overarching skincare ritual, or be used on-the-go to instantly boost hydration, enhance makeup or reset your senses. It's dynamic but universal; skincare that matches the cadence of modern life.
To apply, simply shake the formula (this will encourage the oil and water components to combine), close your eyes and position slightly away from the face. Spray twice in a horizontal motion, and then twice in a vertical motion. You'll be left with skin that's visibly bright, dewy and youthful.
One CHANEL skin signature that's with you, everywhere.
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N° 1 de CHANEL Serum-In-Mist
