Fashion / Style

These are the ‘RUSSH’-approved new fashion icons paving a sartorial path in 2024

Previously, I believed we were in a famine of beauty. Inspiration was dull and far-in-between, there was no one to look to in times of fashion-crisis need. As the seasons dropping in temperature tend to send me into a tailspin, I knew that the only way out was through. Through the archives of darlings doing the most in film, music, art. Fashion is after all, a nebulous mix of all three. I've combed through the best of the best in order to arm myself with a strategy for curating my own winter wardrobe. 

Without further ado, below is RUSSH's roster of the new fashion icons to watch in 2024 (and wardrobes to covet), for your personal perusal.

Rebecca Armstrong


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We've spoken at length about all the reasons we love Thai-British actress Rebecca Patricia Armstrong, longhand for Becky. There's a lot of reasons why she's inspired the masses, but an obvious one is her style game. Apart from being an unofficial Balenciaga muse, she often dons spring-wear with fun, flouncy dresses and cap-sleeves.


Jennie Kim


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What sort of style icon edit would this be without Jennie Kim? She's flirted with CHANEL, Gentle Monster, Jacquemus, and now Adidas. We belong in the Jennie Ruby Jane camp, and for a plethora of reasons.


Hari Nef


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After we personally spoke to Nef as the latest Pandora muse to grace our parts of the globe, we were convinced. Hari Nef is a fashion force of good. She's inspired many a hood-coverlet look that I personally will never tire of. Any chance to swan past as a 90s supermodel I'll take. See above: Her draped in custom Michael Le Sordo.



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Sarocha Chankimha, known lovingly to a legion of devotees as Freen, is a Thai actress, model and singer. She rose to prominence in a lead role for Thai drama Gap: The Series, and she's dedicated to serving off-screen and long after the cameras have called for cut. She's a fan of Ferragamo and Gucci, and can often be seen accessorising her laid-back fits with pieces from the Houses. Model her bag sensibilities with our own minimalist bag edit.


Marlo Kelly


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Marlo Kelly is the next up and riser in our own backyard. Responsible for bringing Tatiana to life in the 3 Body Problem, she's taken the mantle of responsibility as a fashion icon very seriously. Also, she has a penchant for Loewe and understated, smart-casual that is both exciting and timeless.




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JT is so much more than one-half of the rap-duo Citygirls. She's been tapped by Mowalola, Jean Paul Gaultier, Poster Girl and a legion others. She's a self-proclaimed Rick (Owns) girl, and constantly delivers in editorials and the music video superstructures of her own charisma-fuelled world. Her style is undeniably slick and self-assured, with a taunt of lethalness. We cannot get enough.

Nadia Lee Cohen


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Nadia Lee Cohen is committed to fashion both ways. She knows her way around a camera, lensing campaigns for Lana Del Rey, Beyonce, Rihanna and beyond. Her personal style also remains unshakeable. With a playful eye, her fashion is artfully composed, the muse and the artist, all in one.



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