If there's one thing that fine jewellery brand Mejuri and lifestyle retailer FRAME know well, it's timelessness. Their innate ability to create classic pieces – both in fashion and jewellery – that transcend time has made the two brand's household names. Now, the unlikely pair are joining forces, releasing a limited-edition jewellery collection that bridges the heritage and quality of traditional craftsmanship with the best of modern design.
Marking FRAME's first official endeavour into jewellery, the collection is the perfect marriage between French-girl style and 70s aesthetic to present a series of elevated wardrobe accessories that can be cherished as statement pieces and worn just as seamlessly every day. True to style, the collection of gold jewellery is an homage to the effortless aura of 'cool' that both brands have in spades.
“We’re excited to be collaborating with a brand that emulates our goal of creating a new type of luxury; a wardrobe of high quality pieces that require no occasion” says Noura Sakkijha, CEO and co-founder, Mejuri.
“When designing, we were always thinking of how our jewellery can enhance and compliment FRAME’s everyday essentials, whether it’s the oversized boyfriend blazer or a great pair of denim, working with Erik and Jens allowed us to push the boundaries and create the ultimate everyday wardrobe.”
In addition to the exclusive four piece range – which includes a chain link necklace, bracelet, earrings and a seperate pair of textured hoops – FRAME has also introduced a new assortment of ready-to-wear and denim that pair perfectly with the new accessories. Building on what they do best, the FRAME x Mejuri collection will also feature wardrobe staples like an oversized white button down, a chic tee, deep V-neck cardigan, menswear-inspired blazer, and vintage denim; of course.
“We’ve been admirers of Mejuri for a long time, and are thrilled to collaborate with the brand on luxury apparel and jewellery that truly reflect our combined visions,” says Erik Torstensson, co-founder, FRAME
Jens Grede, co-founder of FRAME adding, “Mejuri is a leader in the fine jewellery category, and we feel they naturally fit the FRAME aesthetic and know this is something our consumers will love.”