There’s something inherently trustworthy about makeup made by makeup artists – people who have spent years backstage, behind the camera, and up close with skin in every form. These are the visionaries who sculpt cheekbones, create cult lip shades, and understand exactly what works under pressure (and flash photography). In recent years, many have stepped into the spotlight with brands of their own, fusing artistry with innovation, and bottling their signature techniques for the rest of us. From Pat McGrath’s pigment playground to Donni Davey’s Euphoria-fuelled fantasy, here are the makeup brands by makeup artists that prove the best in beauty often begins behind the scenes...
1. ISAMAYA
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Makeup artist: Isamaya Ffrench
Hero product: 5 Point Lift
About: Launched in 2022 by British avant-garde artist Isamaya Ffrench, this brand blends performance with provocation – no-nonsense formulas wrapped in industrial-style packaging. Ffrench's credits include fashion editorials for major publications, and a client list that includes musicians Björk and Rihanna.
2. Makeup by Mario
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Makeup artist: Mario Dedivanovic
Hero product: Softsculpt Transforming Skin Enhancer
About: Best known for shaping Kim Kardashian’s signature look, Dedivanovic launched his makeup line in 2020 with a focus on neutral tones, strategic sculpting, and skin-enhancing textures. His SoftSculpt Shaping Stick has gone viral for its creamy blendability and brush-on-the-end convenience.
3. Patrick Ta
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Makeup artist: Patrick Ta
Hero product: Major Headlines Double-Take Blush
About: After years working with clients like Gigi Hadid and Shay Mitchell, Patrick launched his brand in 2019 to bring his signature glow to the masses. He pioneered the double blush layering technique online, and is often teaming up with notable clients like Alix Earle, Gigi Hadid and Camilla Cabello.
4. Jones Road
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Makeup artist: Bobbi Brown
Hero product: Miracle Balm
About: Founded in 2020, Jones Road marked Bobbi Brown’s return to beauty after leaving her namesake brand. It’s all about clean formulas and minimalist routines.
5. Anastasia Beverly Hills
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Makeup artist: Bobbi Brown
Hero product: Brow Wiz and DIPBROW Pomade
About: Anastasia Beverly Hills rose to fame in the early 2000s by pioneering the Golden Ratio method of brow shaping. The Brow Wiz, launched in 2007, remains a top seller for its ultra-fine tip and smudge-proof formula, ideal for hair-like strokes.
6. Pat McGrath Labs
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Makeup artist: Pat McGrath
Hero product: Skin Fetish Foundation
About: Dame Pat McGrath launched her namesake brand in 2015, quickly gaining cult status for ultra-luxe pigments and bold colour stories. McGrath has also recently been snapped up as creative director of La Beauté, the highly anticipated new beauty line from Maison Louis Vuitton.
7. Half Magic
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Makeup artist: Donni Davey
Hero product: Blushing Lizard Eyeshadow
About: Created by Euphoria’s head makeup artist Donni Davey in 2022, Half Magic taps into the show's vibrant, emotional beauty looks and has since dropped makeup collabs with some of A24's most popular films – from MaXXXine to Priscilla. Davey's intent with the brand was to make movie makeup accessible to the masses – but also to make it fun.
8. Charlotte Tilbury
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Makeup artist: Charlotte Tilbury
Hero product: Pillow Talk Lipstick
About: Founded in 2013, Charlotte Tilbury is the British beauty brand that brings a touch of old Hollywood glamour to modern-day makeup bags. Known for its luxe formulas and instantly recognisable packaging, it’s now a global name in over 60 countries—trusted backstage, on red carpets, and by makeup lovers at home.
9. Westman Atelier
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Makeup artist: Gucci Westman
Hero product: Baby Cheeks Blush
About: Founded in 2018 by renowned makeup artist Gucci Westman and her husband David Neville, Westman Atelier is a luxury beauty brand that emphasises clean formulations and natural aesthetics. The brand has garnered a celebrity following, with clients like Jennifer Aniston and Nicole Kidman, and offers products known for their skin-enhancing benefits and minimalist design.
