
For their second season at Loewe, Jack McCollough and Lazaro Hernandez leaned fully into the joy of their craft. Rather than treating fashion as something untouchable or out of reach, they turned it into something of a playground — a space to experiment, and to push the boundaries of what a garment can do.

The show was set inside a surreal garden installation, with a bright egg-yolk yellow floor and sculptures by Cosima von Bonin — resembling stuffed animals — seated side-by-side with guests, setting the tone for a collection that felt made for fun.
It was hard not to take notice of colour first and foremost, be it lemony yellows, punchy orange, vibrant blues, and chilli reds, juxtaposed against softer neutrals. Texture, too, played a central role, from shearling coats in shades you wouldn't expect, to dresses crafted from loops of thick lacquered leather, and coats and scarves that resembled puffy duvets — so plush you just want to reach out and touch them. Slip dresses and pyjama-style tops glimmered with a glossy, 3D-printed sheen, while rounded coats crafted from a rubber-like material resembled those belonging to the Polly Pocket's of our youth.
Accessories were injected with the same playful energy. The Amazona 180 bag appeared with dog and crab charms, nodding to von Bonin’s creatures, while the House's new Whisker bag balanced a structured handle with a soft, slouchy body, capturing that mix of precision and spontaneity that ran through the whole collection. Transparent vinyl boots, brightly coloured tights and Croc-inspired clogs with heels pushed the idea of fun even further.
Through it all, McCollough and Hernandez reminded us that making can be joyful, playful, and clever — that fashion doesn’t always have to take itself seriously to be smart. At Loewe this season, the act of creating felt alive, full of curiosity and humour.















