There are few things we love more than when the worlds of fashion and beauty collide, so news that Louis Vuitton is officially entering the beauty sphere is music to our ears. La Beauté Louis Vuitton is the French fashion House's first — and long-awaited — foray into the world of makeup.
Of course, a venture of this scale needs someone fluent in beauty at the helm, and who better to lead the way than makeup artist extraordinaire, Pat McGrath? She's officially stepping into the role of creative director of cosmetics at Louis Vuitton, bringing with her a wealth of experience, having worked backstage at the House's shows for the last two decades, and steering her own brand, Pat McGrath Labs, to icon status.
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“Working backstage for over 20 years at Louis Vuitton fashion shows, I am thrilled to now play such a key role in the launch of La Beauté Louis Vuitton, which is the result of extraordinary craftsmanship, creativity and innovation,” McGrath said in a statement. “The beauty universe is about so much more than just product and what we are creating here will unlock a new level in luxury beauty.”
Speaking of product, what exactly can we expect from La Beauté Louis Vuitton, you ask? The line will launch with a debut collection of 55 lipsticks, 10 lip balms and eight eye palettes, which McGrath has reportedly been involved in developing for the last four years.
While products themselves have, until now, been missing from Louis Vuitton's offering, the brand has dabbled in beauty before. As far into the archives as 1854, Louis Vuitton has been producing vanity cases, as well as powder compacts, brushes, and mirrors. Fast forward to 2025 and the Nice Vanity monogrammed case remains one of the chicest ways to cart your products on the go.
Speaking of the decision to launch into beauty now, Pietro Beccari, chairman and CEO of Louis Vuitton, said, “La Beauté Louis Vuitton is a natural business evolution, driven by our meticulous attention to quality, formula and innovation. Through this new universe, we have the opportunity to further accompany clients in their everyday lives with purpose and pleasure while continuing to celebrate our creativity and heritage.”
As for when we'll be able to get our hands on La Beauté Louis Vuitton, there's not too much longer to wait, with he line set to launch later this year.
