Somewhere between the raw energy of early-2000s youth culture and the dopamine-fuelled grit of digital-era cool lives KSUBI x Mowalola – a capsule that doesn’t ask for your attention, it demands it.
The limited-edition collaboration is a collision of unapologetic ideologies. Mowalola Ogunlesi – the Nigerian-born, London-based designer rewriting the codes of modern subversion – meets the denim-drenched edge of Australia’s most rebellious export. Together, they’ve created a nine-piece wardrobe for the style anarchist: think ultra-low-rise jeans plucked from Ksubi’s early 2000s archives, Mowa’s signature bomber reimagined, and a heavy dose of cheetah print, leather, and slouch. It’s Y2K for now – made messier, sexier, and with a Doberman motif to match.
In many ways, the collaboration was inevitable. Both Ksubi and Mowalola have long rejected the idea of dressing for palatability. Instead, they’ve cultivated cult followings by leaning into controversy – experimenting with silhouettes, storytelling, and disruption as a form of cultural critique. Here, their shared design DNA crystallises into wearable attitude.
Shot by Jessica Mae Propper and styled by Emily Macfie in Los Angeles, the campaign feels like a love letter to the club kids, TikTok icons and digital outlaws shaping tomorrow’s aesthetic. Suki Baby, Strawberry and Izzy Spears to name a few of the campaign's faces deliver heat in every frame, styled to the edge and back again.
Pip Edwards, Ksubi’s creative director shared “when we started to bring our worlds and iconic styles together it soon became clear we were on the cusp of something very exciting.” That something is a visual language built on resistance, experimentation, and pride in not fitting the mould.
With co-branded elements like the Ksubi x Mowalola pocket tag and leather MOWA patch stamped with Ksubi’s 4x4 cross logo, each garment feels like a badge of honour.
Available now via Ksubi.com, Mowalola.com, and select retailers worldwide – including an exclusive UK launch at Selfridges – KSUBI x Mowalola isn’t just a collection. It’s an aesthetic uprising. One that says: wear what you want, how you want – and don’t look back.
