There’s something undeniably magnetic about Jenna Ortega. And now, Dior Beauty has tapped into that allure, naming Ortega its newest ambassador.
It's a move that feels natural for the actress, a rising star who’s swiftly carving out a space as one of Hollywood’s most compelling talents. Best known for her starring role in Netflix's Wednesday, Ortega has proven herself as more than just a Gen-Z icon. With a lead part in the long-awaited sequel Beetlejuice Beetlejuice, and the forthcoming experimental drama Hurry Up, Tomorrow alongside The Weeknd, she continues to challenge expectations across film and television, and resist easy categorisation.
Now, this new role will see her collaborating with Peter Philips, the House's long-standing creative and image director, as she continues to redefine contemporary beauty on red carpets and beyond. Together, they’re poised to usher in a vision of beauty that’s bold, intimate, and unapologetically modern.
"The House of Dior symbolises audacity, elegance and timelessness," Ortega shared in a press statement. "Being part of it is incredibly exciting and surreal."
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Dior echoed Ortega's excitement, releasing a statement that read: “Jenna Ortega embodies the bold elegance of the House. It is a tailor-made role for this rising star who, through her values and her personality, is already inspiring an entire generation.”
That inspiration, as it turns out, started early. “The first time I wore lipstick, I must have been 10 or 11 years old and it was for work,” Ortega recalled. “I was wearing my mom’s lipstick, we were just in the studio’s bathroom and she put it on me.”
From those early moments to becoming the face of one of the world’s most iconic beauty houses, Ortega’s rise reflects a generation that values both individuality and tradition — where beauty is as much about self-expression as it is about style.
