Quick fixes and fleeting trends don’t belong in the J-beauty lexicon — and why would they?
The Japanese beauty game is ahead of the curve. If you've ever found yourself in a Japanese pharmacy, which usually resembles a dreamscape-meets-fifth-dimension (and is pretty overwhelming at the best of times), you'll understand. If you haven't, allow us to transport you there. Aisles lined with meticulously organised rows of virtually any beauty product one could think of: vitamin C serums, hair masks, pore minimising sticks, blemish patches, we could go on. Shopping here is akin to blacking out – you find yourself piling any and all products into your basket, unsure of what they are or what their purpose is, but convinced that you can’t leave without them.
The reason for the fervor is because Japanese beauty brands really are just that good. The ingredients in both skincare and makeup products are a masterclass in intention. Buzz words like plumping, smoothing and softening are in the description of every product – but they really do what they promise. So, if you can't make it to Japan, but are still looking to distill a little bit of this magic into your routine here in Australia, we've got you covered.
Below, our guide to the best Japanese beauty brands you can currently get your hands on in Australia.
1. Shiseido
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Where to shop: Shiseido, Mecca, LOTTE Duty Free.
Shiseido has been setting the standards for J-beauty since 1872. Blending science and skin sensibility, it’s known for delivering results without the fanfare. Cult products like the Ultimune Power Infusing Concentrate speak to the brand’s philosophy: strengthen skin first, everything else follows.
2. SK-II
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Where to shop: Adore Beauty, Myer, David Jones, Sephora.
SK-II has a well-established fan base here in Australia. You've likely heard of their Facial Treatment Essence — also known as “miracle water” — which is fermented, filtered, and akin to modern beauty folklore. But trust us, it really is that good.
3. Tatcha
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Where to shop: Mecca, SPACE NK, amazon.
Inspired by geisha beauty rituals, Tatcha offers minimalism with meaning. The Dewy Skin Cream and Rice Polish are standout staples, merging Kyoto craftsmanship with genuine results.
4. Curél
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Where to shop: W Cosmetics, Beauty Amora.
If you have sensitive skin, look no further. Backed by decades of dermatological research, Curél is beloved for its Intensive Moisture Cream, a ceramide-rich formula that supports the skin barrier without overwhelming it. Put simply, these products do more for your skin by actually doing less.
5. Anessa
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Where to shop: Beauty Amora, FRESH BEAUTY Co.
One of the most-loved sunscreen brands in Japan — and for good reason. Beyond traditional sun protection, they also offer products like the Brightening UV Gel, which offers skincare benefits with a side of luminosity. Infused with tranexamic acid, it softens dullness, evens tone, and leaves skin with a subtle glow.
6. DHC
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Where to shop: DHC, Lila Beauty, W Cosmetics.
This is a brand that leans into clean formulations with cult-level reliability. DHC’s Deep Cleansing Oil is a true icon — you just need to try it for yourself to understand why.
7. Shu Uemura
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Where to shop: W Cosmetics, Sephora.
Founded by a legendary makeup artist, Shu Uemura blurs the line between complexion and creativity. The Ultime8 Sublime Beauty Cleansing Oil is a standout — indulgent, efficient, and endlessly luxurious — as is the perpetually sold-out eyelash curler.
8. Kanebo
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Where to shop: FRESH BEAUTY co., amazon.
With roots dating back over a century, Kanebo is one of Japan’s most established beauty houses. Known for its refined formulas and understated luxury, the brand focuses on skin-first innovation. Products like the Cream in Day moisturiser highlight Kanebo’s strengths — hydration, radiance, and texture that feels as good as it looks.
9. Hada Labo
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Where to shop: Priceline Pharmacy, Hada Labo.
Hada Labo’s products are no frills, but they really work. Take the Gokujyun Hyaluronic Acid Lotion, for example. It's endlessly praised for its plumping, layering ability — no fragrance, no fuss, just skin-loving moisture.
10. Canmake
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Where to shop: W Cosmetics, Lila Beauty.
Canmake delivers drugstore delights that punch well above their price point. The Cream Cheek Blush and Mermaid Skin Gel UV are standouts — wearable, buildable, and as fun to use as they are functional.
Featured products are selected editorially. Our opinions are our own. Occasionally, we may receive a standard affiliate partner fee if you make a purchase using the links we feature.
