Instagram as we know it is set to change.
The social media giant has rolled out a new paid subscription model that could change Story viewing, one of the app’s most defining (and occasionally stressful) features. Called Instagram Plus, the update has graduated from a trial by parent company Meta in a handful of countries, with a low monthly fee attached. Keep reading for all the important details.
Can you watch Instagram Stories anonymously now?
Yes, the update will give paying users the ability to watch Stories without their name showing up on the viewer list.
This is a big change on the platform. As so many of us know, watching a Story has long been its own kind of communication — it doesn't necessarily involve words (unless you swipe up), but can be equally as loaded as actually sending a message. This feature takes that nuance away, giving users the option to observe without participating.
What other new features are included in Instagram Plus?
Alongside anonymous viewing, Instagram Plus leans into giving users more insight and control over their own Stories.
Subscribers may be able to:
- see how many times a Story has been rewatched
- keep Stories live for up to 48 hours instead of 24
- send “Superlikes” on Stories
- boost one Story per week with a 'Spotlight' feature
- create multiple audience lists, beyond just Close Friends.
When is Instagram Plus coming to Australia?
Instagram Plus is now available in Australia, as of May 29 2026.
How much is it?
The subscription tier is priced at $3.99 USD per month.
