In partnership with ASICS

Some mornings feel made for gathering. This week, in Marrickville, that feeling was palpable at Superfreak, where Foot Locker and ASICS SportStyle hosted Her Sole, Her Story: an intimate event centred on the women shaping sneaker culture from the ground up.

Bringing together voices across sport, fashion, retail and creativity, the morning was designed around conversation about identity, movement and the stories carried in what we wear. Hosted by Ebony Boadu, the experience moved between hands-on creativity and shared dining, with guests taking part in an insole workshop that offered a tactile entry point into the idea of support — what it means physically, and what it represents beyond the shoe itself.

Later, there was a panel discussion, featuring NRLW athlete Kennedy Cherrington, FINESSE founder Murata Prajumas, and Foot Locker Women’s Footwear and Apparel Buyer Rachel McBurney. Each spoke from a different corner of the industry, but a shared thread emerged: the reality of how women exist in systems that are still catching up to their presence. From the visibility of elite sport to the nuance of buying and building within retail and brand spaces, the conversation returned often to access — who gets seen and heard, and who gets to decide what comes next.

Threaded through the morning was the ASICS GEL-CUMULUS 16, exclusive to Foot Locker, styled throughout the space as part of ASICS SportStyle’s ongoing dialogue between performance heritage and everyday wearability. Positioned throughout the space — and of course, on guests' feet — the shoes is a reminder that sneaker culture is no longer simply observing women within it — it is being actively shaped by them, in real time, across every space they occupy.

To extend the moment beyond the room, Superfreak will continue serving bespoke matcha inspired by the collaboration throughout the week — a small taste of the morning that was.