For our September Rave & Revel issue, garment becomes both tableau and testament. An orchestration of energy and elegance, this is where Gucci’s vocabulary of heritage collides with the electric urgency of now. Each image is a stanza; each look, a line that adds to the poem of legacy reimagined.
Modelled by Sophie Scott, and lensed by Sly Morikawa, the Softbit shoulder bag anchors the narrative, its gleaming hardware a translation of equestrian roots into modern architecture. Worn against tailored jumpsuits and cinched belts, it is less accessory than emblem – a signal that Gucci’s spirit has always been defined by precision and command.
The GG Marmont, a creation steeped in the seventies, carries its quilted arcs with sculptural force. Its double G, both archive and icon, transforms in the frame into a refrain of excess and glamour. The Giglio tote towers in scale, a study in structure, while the Beatrix shoulder bag and Staffa necklace conjure the grandeur of history – their very names recalling dynasties and courts, now refracted through the prism of modern rebellion.
The Siena shoulder bag speaks with restraint, its lines pared back yet charged with intention, offering a counterpoint to the exuberant play of tights, leather, and layered silhouettes. And the Horsebit 1955 – eternal, elemental – stands as a motif of continuity, its double ring and bar design an unbroken thread pulled from the archive into the present moment.
Experience the Rave & Revel issue in its entirety this September, available on newsstands from Monday 8 September 2025, and through our online shop. Find a stockist near you.
PHOTOGRAPHY Sly Morikawa @ Stone Street Agency
FASHION Hannah Cooper
MODEL Sophie Scott @ Priscillas
HAIR AND MAKEUP Chelsea Johnson
PHOTOGRAPHER'S ASSISTANT Holly Blanshard
STYLIST'S ASSISTANT Koby Dulac-Daley
CREATIVE STUDIO & CAMPAIGNS MANAGER Olivia Repaci
Feature image (left): GUCCI dress, tights, Horsebit 1955 Aura shoulder bag and scarf. Feature image (right): GUCCI bodysuit, skirt, tights, shoes, GG Marmont bag and Staffa necklace.
