Where form meets freedom: FRED’s Force 10 Rise and the evolution of an icon

WORDS Cassandra Dimitroff PHOTOGRAPHY courtesy FRED PUBLISHED Mon, 17 Mar 2025 - 2:45 pm

In partnership with FRED

Jewellery, at its most evocative, is more than adornment. It is an artefact of personal mythology, a cipher of identity, a talisman imbued with a deeply personal meaning. For nearly six decades, FRED’s Force 10 novelties have been precisely that – a declaration of boldness and resilience. And now, this year the Maison unveils Force 10 Rise, creations that reinterpret their iconography with fresh energy, luminous femininity, and an unwavering elegance.

To understand Force 10 Rise is to understand its lineage. Born from the visionary mind of eponymous jeweller Fred Samuel, the original Force 10 bracelet was inspired by the sailing cables. For him, the ocean was a world of boundless horizons, freedom, and untamed strength, and this spirit endures in the new creations, cast in precious metals.

At the heart of Force 10 Rise is a striking interplay of form and contrast. The creations' signature design – a fusion of the emblematic cable and buckle – is refined with an architectural sensibility, its structured geometry softened by the brilliance of a diamond pavé. Three parallel rows of white or pink gold create an elegant tension between organic curves and linear precision.

Jewellery is most powerful when it moves with the wearer, and Force 10 Rise is designed for fluidity. A band ring, bold yet delicate, commands attention with its sculptural presence. A new necklace, lightly tracing the collarbone, cascades effortlessly when layered, lending a sense of quiet opulence. Then there are the earrings: a duo of refined silhouettes that subvert expectation; a half-moon shape that offers subtle intrigue, and sculptural hoops that create a play of shadow. And finally, an ear cuff, playful and unexpected.

But beyond its materiality, Force 10 Rise speaks to something greater. It is an invitation to embrace challenge with elegance, to find strength in softness, to craft one’s own narrative with conviction.

With this latest evolution, FRED continues its legacy as The Sunshine Jeweller, illuminating life’s moments both grand and intimate. Force 10 Rise is not just a reinvention of an icon – it is a testament to the ever-evolving nature of strength, beauty, and the infinite possibilities that lie ahead.