Between the headline runway shows at Milan Fashion Week and red carpet moments from the SAG awards, the fashion world never slows down – but some of its best stories unfold quietly. This week, the style circuit delivered a mix of unexpected collaborations, off-duty model looks, and subtle yet significant shifts shaping the industry’s future. From archival revivals to emerging designers making their mark, these are the moments that may have slipped under the radar but deserve a second look. Whether it’s a designer taking an unconventional approach to craftsmanship, a new face commanding attention, or a cult-favourite label subtly reinventing itself, fashion’s most compelling narratives often unfold in the details. If you blinked, you might have missed them—but we didn’t. Here’s everything you need to catch up on from the past week in fashion.

Lululemon announces Lewis Hamilton as new ambassador

Lululemon welcomed seven-time Formula 1 World Champion Lewis Hamilton as its newest ambassador this week, supporting his training, recovery, and lifestyle needs while collaborating on design innovation and global advocacy. As part of the partnership, Hamilton will work with lululemon’s Research & Innovation teams and Centre for Social Impact, feature in the 'No Holding Back' campaign, and join a roster of elite ambassadors across sports.

Find out more on the Lululemon website.

FENDI collaborates with Red Wing Shoes in celebration of its centenary year

Marking FENDI’s centenary and Red Wing’s 120th anniversary, the two heritage brands unite luxury and utility in a collaboration that reimagines the classic 1952 work boot with FENDI’s signature craftsmanship. Featuring Cuoio Romano leather, Selleria hand-stitching, and the FF interlace motif, each boot requires over 30 artisans and 80 steps, blending Italian savoir-faire with American shoemaking tradition for a design made to move with modern women.

Find out more on the FENDI website.

Kowtow feature on the latest episode of Kering's Fashion Our Future podcast

The latest episode of Kering’s Fashion Our Future podcast features Kowtow founder Gosia Piatek in conversation with British fashion and sustainability commentator Andrea Chong. Exploring Kowtow’s radical commitment to sustainability – from seed to garment – the episode delves into transparency, regeneration, and the brand’s vision for a plastic-free future.

You can listen to the Vision for a plastic-free future with Gosia Piatek episode now.