From Paris soirées to sun-soaked beach clubs, this week in fashion was full of dazzling moments you might’ve missed. Brands like Piaget, Dior, and Reebok unveiled bold new launches, while cult favourites tapped into heritage, craft, and summer nostalgia. Whether you're after statement jewellery, reimagined icons, or luxe bedding updates, here's what flew under the radar in fashion moments this week.
New Balance releases 204L silhouette
New Balance has unveiled the 204L this week, a sleek new lifestyle sneaker blending retro running influences from the 1970s and 2000s with a modern, minimalist silhouette. Debuted by new global ambassador Rosalía, the 204L launches globally next week on 30 July 2025.
Find out more on the New Balance website.
Piaget hosts Paris dinner for the launch of the Sixtie watch
This week, Piaget hosted an exclusive dinner at the Hôtel Mona Bismark in Paris to celebrate the launch of its Sixtie jewellery watch, gathering a distinguished group of guests from the worlds of fashion, art, and culture. Inspired by the bold spirit of the 1960s, the new Sixtie watch pays tribute to Piaget’s creative heritage with its striking trapeze-shaped design that blends timeless elegance with modern audacity.
Find out more on the Piaget website.
Lucy Folk launches Crochet Jewel Serpent capsule
Lucy Folk’s new Crochet Jewel Serpent Capsule reimagines ancient symbolism through hand-crocheted gold metallic thread, honouring the Serpent as a figure of transformation and quiet power. Featuring sculptural earrings, a freshwater pearl-strung necklace, and a wearable hair tie, the capsule brings myth to life with texture, shimmer, and movement.
Find out more on the Lucy Folk website.
Dior introduces new Limoges porcelain pieces personalisation service
Dior Maison introduces an extraordinary personalisation service, reimagining iconic Limoges porcelain pieces with a rich palette of 35 customisable colours and two signature motifs: cannage and toile de Jouy. This refined experience, celebrating the art of entertaining, will be available in select boutiques worldwide starting in June.
Find out more on the Dior website.
Reebok introduces the Reebok LTD
Reebok's bold new line blends sport and elevated style through limited-edition capsules, exclusive collaborations, and refined design. The first drop, Premium Inline, launched Wednesday 16 July and features reimagined icons like the Hammer Street and Premier Road alongside luxe retro-inspired apparel.
Find out more on the Reebok website.
Bed Threads launch first 100% Organic Cotton bedding line
Bed Threads, known for nearly a decade for its beloved French Flax Linen, is making a bold move with the launch of its first-ever 100% Organic Cotton collection – marking a new chapter for the brand and tapping into the growing trend toward layered, personal, and texture-rich homes. The GOTS-certified range, sleep-tested and crafted for a crisp, quietly luxurious feel, landed 15 July in eight breathable, mix-and-match colourways designed for lived-in comfort.
Find out more on the Bed Threads website.
Missoni menswear lands at Sydney boutique
Missoni menswear has officially landed in Australia for the first time, available exclusively at the Missoni Martin Place Flagship in Sydney. This landmark launch introduces the brand’s signature Italian sophistication to the Australian market, bringing Missoni’s unmistakable style and effortless luxury to the modern Australian man.
Find out more on the Missoni website.
Longchamp unveils its first-ever Beach Club
This summer, Longchamp unveils its first-ever Beach Club at the iconic Bagno Felice 1 in Forte dei Marmi, reimagining the legendary Tuscan destination with signature green décor, curated events, and seaside elegance. To mark the occasion, the nearby Longchamp boutique will offer an exclusive Le Pliage Monde bag, capturing the spirit of la dolce vita in a chic keepsake.
Find out more on the Longchamp website.
