Fashion / Fashion News

Zendaya’s On campaign and Montblanc’s new Sydney flagship: here’s what you missed in fashion this week

From surprise collaborations to standout campaign launches, the fashion world never slows down – and this week was no exception.

While the Australian Fashion Week 2026 schedule drops, and BOSS announces its officially outfitting the 2027 Australian Open – there has also been a wave of under-the-radar releases, creative partnerships and retail milestones quietly shaping the industry behind the scenes.

Whether you missed them in the scroll or simply want a curated catch-up, we’ve rounded up the key updates worth knowing. Consider this your shortcut to staying in the loop with all the fashion moments from the week.

 

Moncler releases 'Have a Puffy Summer' campaign featuring Jamie Dornan

Photograph courtesy Moncler

Moncler unveiled its latest summer campaign, Have a Puffy Summer, on 16 April, reimagining its iconic puffer jacket with a playful, warm-weather twist. The campaign stars Jamie Dornan alongside whimsical inflatable animals, bringing a lighthearted energy to the brand’s signature outerwear heritage.

Find out more on the Moncler website.

 

Zendaya x On release debut collection and campaign directed by Spike Jonze

Photograph courtesy On

Zendaya and On debut their first co-created collection of footwear and apparel, blending performance with effortless everyday style through a cinematic campaign directed by Spike Jonze. Brought to life through the surreal film Shape of Dreams, the collaboration reflects Zendaya’s creative vision and On’s design innovation, offering versatile pieces that seamlessly merge fashion and function.

Find out more on the On website.

 

REALISM opens new Melbourne Central store

Photographs courtesy REALISM.

REALISM has officially opened its new Melbourne Central store on this month, marking a major milestone for the brand and an exciting evolution in its retail presence. The space introduces Australia’s first-ever “cave” concept store, delivering a strikingly immersive and distinctive shopping experience.

Find out more on the REALISM website.

 

Montblanc opens new Sydney flagship store

Photographs courtesy Montblanc

Montblanc marked the opening of its new George Street flagship in Sydney with an immersive, star-studded event celebrating its “Let’s Write” campaign, blending craftsmanship, storytelling, and theatrical design. The evening showcased the Maison’s heritage and creative vision through interactive experiences, curated displays, and a cinematic setting inspired by Wes Anderson, reinforcing its enduring connection to the art of writing.

Find out more on the Montblanc website.

 

Veuve Clicquot x Jacquemus Arrives In Australia

Photograph courtesy Veuve Cliquot

Following its global debut, the collaboration between Veuve Clicquot and Simon Porte Jacquemus will launch in Australia this April, offering a limited-edition release available online and through select retailers, alongside a special Sydney activation. Centred around La Grande Dame 2018, the partnership celebrates craftsmanship, femininity, and joie de vivre, blending the House’s Pinot Noir expertise with Jacquemus’ sun-inspired, couture aesthetic.

Find out more on the Veuve Clicquot website.

 

CELINE opens new stores at Chatswood Chase

Photographs courtesy CELINE

The House's newest boutique will open on 30th April, marking an exciting addition to the centre’s ongoing expansion. Spanning over 170m², the single-level boutique embodies CELINE’s distinctive architectural language, showcasing Women’s ready-to-wear and accessories alongside CELINE Haute Parfumerie and Maison collections. And to celebrate the opening, the boutique will offer exclusive products from the newly released ÉTÉ Collection available only at this location.

Find out more on the CELINE website.

 

Atelier Paulin announces Australian launch

Photograph courtesy Atelier Paulin

Atelier Paulin has announced its set to launch in Australia on 22 April via atelierpaulin.com.au, just in time for Mother’s Day, bringing its signature Parisian craftsmanship to a local audience. Known for its handmade, personalised jewellery, the brand is especially popular among stylish Parisian mums who cherish custom pieces featuring their children’s names.

Find out more on the Atelier Paulin website.

 

Icebreaker drops new BALANCE range

Designed with yoga and pilates in mind, Balance elevates performance both in vision and innovation. With targeted heat-release zones and a muted, tonal palette, the range is built for comfort through all seasons and all classes. Crafted from the highest grade, hand-selected merino wool, Icebreaker reels in the fibre’s own natural benefits: anti-odour, breathable, moisture-wicking temp control.

Find out more on the Icebreaker website.

 

 

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