From runway milestones to major brand debuts, this week in fashion has been nothing short of eventful. MECCA welcomed cult US fragrance house PHLUR to Australian and New Zealand shelves, while Country to Couture celebrated a decade of First Nations design excellence. Beare Park branched into denim for the first time, and New Balance unveiled its most race-focused shoe yet. FRED’s radiant summer campaign lit up the season, ASICS hosted their first SportStyle pop-ups in Aus, Ralph Lauren’s beloved Polo Bear made his animated debut, and UNIQLO released Clare Waight Keller’s latest sophisticated collection.

Here’s your round-up of the fashion moments you might have missed.

Gail Sorronda hosts 20th anniversary runway in Brisbane

The Brisbane-based fashion label hosted its Chromophobia show this week in Brisbane to commemorate its 20th anniversary. The luminous and experiential runway featured Sorronda’s 2025 Resort Collection, a reflection on the spectrum of the label throughout it’s evolution. Guests were treated to drinks and canapés before the show, as well as a guest performance by Australasian Dance Collective

Find out more on the Gail Sorronda website.

Coach takes over Spring1883 after dark

Coach took over Spring1883 with an after-dark celebration of art, community, and the cultural now. From hotel rooms-turned-galleries to moments of pure self-expression, the night was a love letter to creativity in all its forms – and to the people who make it pulse.

Find out more on the Coach website.

ASICS SportStyle launches first-ever Australian pop-up

ASICS SportStyle stepped into Australia’s style scene this week with its first-ever pop-up experiences in Sydney and Melbourne, celebrating a decade of the iconic GEL-QUANTUM series with sneakers, curated apparel, and creative workshops that merge movement, mindfulness, and streetwear.

Find out more on the ASICS website.

MECCA welcomes PHLUR to stores

MECCA has announced it will stock cult US fragrance house PHLUR exclusively in-stores and online across Australia and New Zealand from 26 August 2025. Led by creative director Chriselle Lim, the brand is celebrated for its sustainably crafted, storytelling-driven scents, including viral hits Missing Person and Vanilla Skin.

Find out more on the MECCA website.

Country to Couture hosted its 10th anniversary runway

Country to Couture’s 10th anniversary runway showcased the largest and most diverse celebration of First Nations fashion in Australia, with over 80 artists, designers, and Art Centres presenting collections inspired by Country, community, and culture. From the earthy storytelling of Threads of Country to the vibrant energy of Rising Colours: The BLAK Party, the milestone event honoured a decade of cultural excellence and creative innovation led by Indigenous voices.

Find out more on the Country to Couture website.

Beare Park launches denim

Beare Park debuted its first-ever denim collection this week, featuring three washed blue styles: the High-Rise Long Jean, Mid-Rise Relaxed Jean, and Denim Bermuda Short, with the campaign shot by Ellie Coker. Now launched online, the capsule marks a significant milestone for the brand. We spoke with founder Gabriella Pereira about the launch too.

Find out more on the Beare Park website.

New Balance launches the SC Elite v5

New Balance has launched the FuelCell SuperComp Elite v5, its most race-focused marathon shoe yet, featuring a 100% PEBA-based midsole, a stiffer carbon plate, and Energy Arc geometry for maximum propulsion. Designed for speed and efficiency, it offers a lightweight FantomFit upper, responsive cushioning, and a grippy outsole to help runners chase new personal bests.

Find out more on the New Balance website.

FRED launches new summer campaign

Maison FRED launched its global Catch The Sun campaign this week, celebrating radiance, friendship, and summer’s golden energy through a story of three friends united in their pursuit of joy and brilliance. Showcasing signature pieces from the Force 10, Chance Infine, and Pretty Woman collections, the campaign reinforces FRED’s identity as The Sunshine Jeweller.

Find out more on the FRED website.

Ralph Lauren debuts its first-ever animated short film

The Polo Bear Chronicles: Operation Black Tie premiered this week on the brand’s YouTube channel, starring the iconic Polo Bear in a stylish six-minute mystery adventure.

Find out more on the Ralph Lauren YouTube.

UNIQLO releases latest Clare Waight Keller collection

UNIQLO has launched its highly anticipated Spring/Summer 2025 UNIQLO : C collection by Creative Director Clare Waight Keller, blending innovative functional materials with modern, elevated design for men and women. Highlighting nylon’s cool, fluid qualities, the range reimagines sportswear’s roots with sophisticated silhouettes and fresh textures for the ultimate everyday wardrobe.

Find out more on the UNIQLO website.