While 2020 hasn't afforded us much opportunity to don our latest threads out in public, it hasn't stopped us from keeping a close eye (and following through with a purchase where necessary) on new and upcoming brands to add to our sartorial roster in 2021. In an effort to tantalise our fashion tastebuds for the new year, we've already begun making our selects for the top fashion brands to watch in 2021, and boy, have we got some treats in store.
Thanks to social media, we're constantly uncovering under-the-radar fashion labels originated on both Australian soil and spread across the globe. When your favourite supermodel wears a to-die-for mini-dress you can't seem to find online, you can rest assured we've already got our finger firmly on the pulse.
Ahead, we share with you the fashion brands to watch in 2021, why we love them and where you can shop them.
Nensi Dojaka
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When model and style icon Bella Hadid posed in the streets of New York City wearing a sheer, cut-out top courtesy of namesake label, Nensi Dojaka, the internet went absolutely wild. The young Albanian designer's pieces draw heavy comparisons to 90s aesthetic, experimenting with sheer fabrics and asymmetric shapes.
ESÅNT
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Based on a minimalist aesthetic, ESÅNT walks the line between sensitivity and power, creating pieces that champion elegance and sensuality. Founded in 2016 by Aline Díaz in Monterrey, Nuevo León, the brand's influence is far reaching. We'll leave you to get acquainted.
Brother Vellies
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Brother Vellies is the luxury accessories brand you've seen all your favourite style icons wear, but have never been able to track down. Founded by Aurora James in 2013, the brand's ethos lies in keeping traditional African design practices, and techniques alive while also creating and sustaining artisanal jobs. These one-of-a-kind handcrafted pieces will remain in your wardrobe for years to come.
Chopova Lowena
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If Chopova Lowena's designs look familiar, it's likely you've seen them worn by none other than our beloved Harry Styles and his sister as a part a recent cover shoot. Lyst reported that in the last year alone, and prior to the Harry Styles plug, the brand had already seen a 33% increase in search. The sustainably minded, London-based brand also became an LVMH Prize Finalist, so you might say they're on a bit of a winning streak.
Thebe Magugu
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South African womenswear designer, Thebe Magugu, made history last year, becoming the first LVMH Prize recipient from Africa. From there, the brand has gone from strength to strength, announcing that she will be releasing a menswear capsule for Spring 2021.
Casablanca
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If you're an avid lover of party shirts, you'll want to add one of Casablanca's luxurious silk shirts to your Wishlist. The brand is a modern reimagining of the timeless apres-sport aesthetic; fusing lux and leisurewear, to create the perfect marriage of comfort and elegance. We'll be sporting their colourful designs all summer.
