There aren't many people on the internet with a more covetable closet (or walk in wardrobe if we're being honest) than Emma Chamberlain. And if too wished you could raid her closet, now’s your chance.
The internet’s favourite coffee lover, style icon, and digital trendsetter has officially teamed up with eBay to launch an exclusive wardrobe auction.
When's it happening?
The sale, called From the Collection: Emma Chamberlain, opened on 30 October (US time – so 31 October for those of us in Australia) and will run until Thursday 9 November.
What's available to shop?
It features around 100 handpicked pieces straight from Emma’s personal archive – think vintage treasures, designer gems, and statement accessories that have defined her one-of-a-kind aesthetic. Every item starts at just $0.99, and here’s the best part: proceeds will benefit Save the Children, the nonprofit dedicated to helping kids around the globe.
So what’s actually up for grabs? For starters, there are vintage Versace jeans Emma picked up in Italy, a fire-engine red Diesel bag she carried at Coachella, and even Fall 2021 Louis Vuitton loafers. Fans can also find Gucci and Jacquemus handbags, Comme des Garçons skirts, and the funky Margiela sneakers she once rocked. It’s a true time capsule of her fashion evolution – from thrifted finds to high-fashion moments.
Why is she selling things on eBay?
Emma admits it wasn’t easy to part with these pieces, but after years of collecting, she realised her definition of “timeless” has shifted. “Emma bought too many things that she could never possibly appreciate in my lifetime!” she laughed in an interview. Rather than letting them gather dust, she’s excited for her followers to give them new life.
Her love of eBay isn’t new, either. In fact, she credits her Grandmother, who once tracked down My Little Pony toys for her on the platform, with sparking her passion for secondhand shopping. Over the years, Emma has worn eBay-sourced items to red carpets, including the Met Gala earlier this year.
This project is also a full-circle moment for her career. Long before she became a podcast host, YouTuber, and red carpet regular, Emma was just a teenager experimenting with thrift store finds. “I would not be who I am in fashion if I didn’t shop secondhand,” she reflected. Now, her followers can literally shop the wardrobe that shaped her journey.
