Fashion / Style

You’re invited – explore the world of Dior Cruise at an exclusive pop-up

In a time where we've needed the experience of beauty and creativity the most, Maria Grazia Chiuri creative director of Dior has created a world of wonder.

Through the lockdowns and quarantines and stay-at-home orders, Dior has continually invited us into its realm lights, flourishes and wanderlust-inducing landscapes.

Dior's latest experience for us comes in the form of a magical pop-up store in Sydney CBD's Elizabeth Street David Jones. The store on level 7 of David Jones houses the designer's Cruise 2021 collection under a stunning cupola, which is styled and decorated in the same vein at the Cruise 2021 show.


It allows visitors to experience the pieces in context. Almost giving us a little taste of what it would have been like to see and feel the Cruise show in the small Italian town of Lecce for ourselves.


Dior Ready To Wear pieces are normally only found in the House's boutiques, but this pop-up brings the Cruise 2021 suite into the open for more of us to enjoy. It's a real treat given that Dior's Cruise 2021 is certainly one of the most beautiful collections we've seen this year - and a crowd favourite to be sure.


It was a collection that reimagined some of our favourite bag designs and one that put the expert craftsmanship of local artists and artisans on full display. Cruise 2021 is light, happy, joyous and reminds us dearly of that trip to Puglia we wish we were able to take.



Go and experience the beauty and treasure trove that is Dior Cruise 2021 at David Jones Sydney. The pop-up will be there until January 17.


Dior is a House that has continued to share its all with us - in a time where we've needed it the most.

The stunning Cruise collection took place over a global live stream, allowing anyone in the world to tune in and experience the dreamland in Lecce. The set required a full 12 days to assemble and the traditional luminarie weighed a total of 60 tonnes and featured 30,000 colored LED bulbs. And we got to see it all.

And earlier in the year when travel bans arrived and events were cancelled, Dior took us through its Haute Couture collection in spite of it all. The Haute Couture came in the form of a film by Matteo Garrone streamed live. Maria Grazia Chiuri Le théatre de la Mode as one of her key inspirations - a touring exhibition during 1945 and 1946 with a mission to bring beauty back post-war.

We can't wait for the next move from this Maison of design.


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