China is one of the world's most dynamic countries when it comes to innovation across every sector. Within the fashion world especially, the country has developed a distinct aesthetic led by an emerging generation of digital first designers. If you want to stay ahead of what may just be some of the coolest fashion pieces around, Chinese fashion brands are ones to keep on your radar.
SHUSHU/TONG have carved out a cult following for their strong tailoring, high-quality craftsmanship and signature bows and other youthful motifs. Meanwhile, UOOYAA take a more playful approach to design, mixing high-fashion edge with street culture to create collections that champion individuality.
If you're curious about where to start – or just want to know which labels are worth paying attention to – we've rounded up 14 Chinese fashion brands we're coveting, below.
1. SHUSHU/TONG
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Known for: Modern femininity, strong silhouettes, bows, ruffles, lace
Where to shop: available online via NET-A-PORTER, SSENSE, Farfetch and SHUSHU/TONG's official website, or in Sydney's Chinatown Country Club and Melbourne retailer First Frost.
About: Launched in 2015 by Liushu Lei and Yutong Jiang, SHUSHU/TONG has built a brand around the familiar symbols of bows, puff sleeves, pleated skirts and lace and contrasted them with a sharper, more modern silhouette. We're getting similar vibes to Miu Miu.
2. untitlab®
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Known for: Sculptural footwear, accessories, exaggerated proportions , conceptual designs
Where to shop: Available via SSENSE and untitlab® official website.
About: Created by Sans, Nicholas and Zen in 2019, untitlab® was founded as an accessory and footwear brand, leaning more into the conceptual and experimental side of design. Drawing on influences ranging from tailoring and sportswear to outdoor gear and BDSM culture, the brand reimagines classic shoe styles in radical silhouettes.
3. Uma Wang
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Known for: Large draping, earthy palettes, and textural layering
Where to shop: Available via Farfetch, the official Uma Wang website, and Parlour X.
About: Founded by Chinese designer Uma Wang in 2009, the Milan-based label is known for its approach to luxury fashion as they combine traditional tailoring with experimental pattern cutting. Wang creates collections that balance softness with structure, often working with textured natural fabrics and hand finished touches.
4. TMS.SITE
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Known for: Workwear, lightweight fabrics and industrial aesthetic
Where to shop: Available via the official TMS.SITE website.
About: Founded in Hong Kong by Mei Sze Tsang in 2021, TMS.SITE is reimagining the idea of workwear with elements of performance design. Created for what the brand calls "Industrial Athletes," each collection combines advanced technical fabrics with ergonomic construction and functionality.
5. Nullus
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Known for: Minimalist design and structured silhouettes
Where to shop: Available via SSENSE and the official Nullus website.
About: Founded in Shanghai, Nullus has built a reputation for its refined minimalism and architectural approach to design. The label balances clean lines with deconstructed silhouettes, creating pieces that feel both understated and experimental. Its name, derived from the Latin word for "nothing" or "none", reflects the brand's pared-back design philosophy.
6. Fax Copy Express
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Known for: Oversized tailoring, gender-neutral designs, minimalist.
Where to shop: Available via SSENSE and the official Fax Copy Express website.
About: Founded in Shangahi by Lia Lao and and partner Nick Wang, Fax Copy Express creates elevated everyday clothing inspired by real life. Built around gender-neutral design, timeless silhouettes and functional construction.
7. Fen Chen Wang
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Known for: Deconstructed design and modular garments
Where to shop: You can shop the brand through SSENSE and the official Feng Chen Wang website.
About: Founded by Chinese-born, London-based designer Feng Chen Wang, the label has become internationally recognised for its approach to construction. Drawing on Chinese heritage and traditional craftsmanship, each collection reimagines classic silhouettes through modular design and the philosophy of "to own less is to own more."
8. Karmuel Young
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Known for: Menswear, tailoring, and industrial minimalism
Where to shop: Available through the official Karmuel Young website.
About: Founded in Hong Kong, Karmuel Young is a brand that explores the creative potential of contemporary menswear. The brand transforms familiar wardrobe staples into modern, sculptural pieces that balance minimalism with functionality, designed for what they describe as the "new man in town."
9. Li-Ning
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Known for: Performance sportswear, sneakers, athleisure.
Where to shop: Available through the official Li-Ning website.
About: Founded in 1990 by Olympic gymnast Li Ning, this Chinese sportswear brand has evolved into one of the country's leading performance brands. In recent years, Li-Ning has gained recognition for helping define the rise of modern Chinese luxury sportswear.
10. AVVENN
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Known for: Tailoring, variety of materials, minimalism.
Where to shop: Available via the official AVVENN website.
About: Founded in Shanghai, AVVENN's progressive collections combine precision tailoring with experimental construction. The brand offers modern wardrobe pieces that feel structured and unique without sacrificing wearability.
11. Uooyaa
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Known for: Playful design, oversized silhouettes and prints.
Where to shop: Available through the official UOOYAA website.
About: Founded in Shanghai by Alex Yin in 2015, UOOYAA was created to bring more humour and individuality to fashion. Blending vintage references with playful graphics and unconventional proportions, the label encourages self-expression through bold yet wearable collections.
12. Anta
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Known for: Performance sportswear and basketball footwear.
Where to shop: Available through the official Anta website.
About: Founded in China in 1991, Anta has grown into one of the world's largest sporting goods companies. Combining technical performance with contemporary design, the brand has become known for its investment in sports innovation while expanding its influence across both athletic and lifestyle fashion. Olympic athlete Eileen Gu is the brand's latest ambassador.
13. Nφdress
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Known for: Hyper-feminine silhouettes, sheer fabrics, Y2K-inspired styling.
Where to shop: Available through SSENSE and the official Nφdress website.
About: Founded by Chinese designer Wei Fang, Nφdress has built a cult following through their playful interpretation of contemporary femininity. Combining delicate fabrics and nostalgic references, the label creates collections that feel romantic, youthful and modern.
14. Rui
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Known for: Distressed knitwear and handcrafted detailing.
Where to shop: Available through SSENSE and the official Rui website.
About: Founded by Chinese designer Rui Zhou, the Shanghai-based label has become internationally known for its signature laddered knitwear and hand crafted construction. Sensual but with technical innovation, the brand explores themes of vulnerability, strength and the human body through experimental textiles.
Feature image: one, two, three
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