There’s a certain kind of allure to brunette hair that’s hard to define. It’s subtle but striking, understated yet deliberate. And this season, the best kind of brown hair inspiration is rooted in richness — depth, texture, and high-shine gloss.
While platinum blonde and cherry cola red have long been the shades of reinvention — chosen to mark a shift, a season, a new self — 2025 feels different. We'd even argue that there’s a quiet brunette renaissance unfolding. A tonal evolution that trades flat, predictable browns for something more dimensional and light-reflective. Think deep cacao, smoky espresso, chestnut bronde and warm maple; colours that feel lived-in, effortless, and endlessly wearable.
If you needed proof of brown's versatility, or to gauge what shade of brunette would suit your complexion best, you need only look at the hair of some of our favourite celebrities. For Hailey Bieber, her brunette locks err more on the likes of a honey brown, as though her natural roots have been gently lightened by the sun. Then there's model Jilla Kortleve, who makes a case for true chocolate brown as the ultimate brunette hue, perfectly complimenting her darker features. For something a little richer, Dua Lipa recently switched up her signature cherry red shade for a deep chestnut, the kind that's so dark it's not until you get closer that the intricacies of the colour really reveal themselves.
In particular, as we move into the cooler months, these glossy, grounded hues feel especially right. They speak to a softer kind of luxury: one that favours mood over maintenance, and polish over perfection. And whether you’re already brunette or just considering the change, there’s no shortage of inspiration to convince you: the future is brunette, and it’s anything but boring. Before you text your hairdresser, peruse our favourite brown hair inspiration, below.
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