There are few labels that command the kind of cult status Isabel Marant has cultivated. The French designer has been building her fashion legacy since the late 80s, amassing a rabid following across both her namesake House and diffusion line, Isabel Marant Étoile. Her clothes have become something of a uniform for the ultra-wealthy on holiday: effortless, bohemian and expensive without appearing to try too hard.
That cultural cachet has also made Marant fertile ground for discourse – whether it's at the centre of a viral TikTok exchange declaring that Isabel Marant wasn’t something you could simply unearth at thrift-store bins, or the return of the brand's 'Bekett' sneaker wedge (you know the one – worn by everyone from Beyoncé in her Love on Top video to Rihanna, Gisele Bündchen and Gwen Stefani).
But Marant doesn't hold a monopoly on this particular strain of insouciance. For those devoted to the undone glamour of a ruffled blouse, slouchy boot and perfectly imperfect silhouette, there is an entire constellation of labels operating in the same bohemian orbit. Below, we round up the brands to know.
1. Sézane
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Another quintessential French brand (although now on the other side of a more minimalist re-brand), Sézane is for those who want to capture the effortlessly undone, je ne sais quoi of French girl fashion.
2. Zimmermann
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Nicky and Simone Zimmermann's eponymous label takes all the frill and lace and toile of the French label and transmutes its modern bohemian romance into something distinctly more sun-soaked and coastal.
3. Chloé
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Chemena Kamali has been taking the Chloé label from strength-to-strength since her appointment back in 2023. And it's certainly one of the fashion labels that most closely mirrors the Parisienne sensibilities of Isabel Marant.
4. DÔEN
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The Santa Barbara-born label is all about louche, feminine dressing. Their ideal bohemian woman is more 1970s Californian than Parisienne, but she still shares much of the same sartorial ethos.
5. For Love and Lemons
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"Divinely feminine, ethereal, and created for the imaginative woman" is how FLL describe themselves. You might know the brand from its sell-out VS collections, or collabs with brands like Wildflower Cases and Lynnee Cookware.
6. Spell Byron Bay
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Byron Bay bohemia is transmuted through SPELL's flowy dresses, tops and skirts. Natural, organic materials are at the centre of the labels craft, which has helped it to become B Corp Certified.
7. August The Label
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Where to shop: in-store at select stockists or online
Another bohemian Byron Bay-based label, channelling romantic florals, hand-painted prints, floaty silhouettes, and artisanal details.
8. MaisonCléo
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The French design house hand-makes every piece t.o order in their northern France atelier, exclusively using leftover and surplus fabrics for their garments. The design lean on oversized collars, dramatic puffy sleeves, Bigoudène lace, velvet, and delicate embroidery
9. Ralph Lauren Collection
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Marant might not share too much with the Americana brand's Polo offshoot, but the Ralph Lauren Collection (that you've probably caught on their runways) is defined by high-end artis an craftsmanship, sophisticated tailoring, and timeless elegance not too dissimilar from the designer's wares.
10. Maje
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Founded in Paris in 1998 by designer Judith Milgrom, Maje is another quintessential and accessible Parisienne brand of Marant's romantic femininity, but with a subtle rock-and-roll edge (think studs, sequins and beading).
11. Aje
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Where to shop: in-stores and online
Effortless Australian style is probably encapsulated best in Aje's flouncy, flowing dresses and tops. They have a penchant for tailored denim pieces too, if you're looking for jeans that feel Marant-esque in sensibility.
