If there's one thing I love doing as RUSSH's watch editor, it's getting my hands on the absolute freshest pieces in the world of watches. And after spending a fair bit of time recently in Geneva (yes, where all the magic happens), I've been lucky enough to see — and feel — the newest creations from the biggest names up close. Forget just seeing them online; these are the ones that truly caught my eye when they were unveiled. So, I’ve gone through them all and picked out the absolute best new watches of 2025 so far. From gorgeous designs that instantly felt right to seriously clever innovations, get ready to discover the timepieces that are about to define the year.
OMEGA Aqua Terra 30mm
OMEGA has always known that what lies beneath matters most. With the new Aqua Terra 30mm, the Maison reimagines a classic through a refined, intimate lens – introducing a new size for the first time, and with it, a new kind of presence. Each of the 12 variations, from stainless steel to glowing Moonshine™ and Sedna™ Gold, conceals a Master Chronometer calibre meticulously developed for this compact form. The dials shimmer with subtle depth, each paired with a fluid, integrated bracelet that slips on like a secret. A butterfly clasp and easy adjustment promise comfort without compromise, while the transparent caseback reveals the quiet artistry within. It’s a watch for women who know that luxury doesn’t shout – because true power hums beneath the surface.
You'll love this watch if:
You appreciate understated luxury that doesn't shout, but rather hums with quiet power. This is for the woman who values impeccable craftsmanship and cutting-edge precision in a versatile, elegant design that transitions effortlessly from day to night. If you're seeking a modern classic with a secret, intimate presence, the Aqua Terra 30mm is your perfect match.
JAEGER-LECOULTRE Reverso Tribute Monoface Small Seconds
In 2025, Jaeger-LeCoultre reminds us that true innovation often lies in perfecting the iconic. The new Reverso Tribute Monoface Small Seconds emerges as a standout, re-asserting its timeless appeal with a contemporary sensibility that feels utterly right for now. What makes it one of the year’s best? Its masterful refinement of an Art Deco legend – the famed swivel case, a marvel of ingenuity, now feels more intimate and versatile than ever. And the new milanese gold bracelet – crafted from 16 metres of woven gold – is unlike anything we have ever seen on a Reverso.
This iteration’s delicate proportions and singular, captivating dial, often presented in fresh, nuanced colours, deliver an elevated simplicity. It’s a deliberate move towards a less-is-more philosophy, where the exquisite sunray finish and perfectly balanced small seconds sub-dial speak volumes.
You'll love this watch if:
You appreciate iconic design re-imagined with a bold, contemporary twist. This is for the woman who loves to make a sophisticated colour statement and values the quiet confidence of a timepiece steeped in history, yet perfectly attuned to modern style.
CHANEL J12 Bleu
It started with a whisper, then a seismic shift: CHANEL’s J12, an icon that redefined modern luxury. Now, 25 years on, for 2025, the legend dreams in blue. Unveiled at Watches & Wonders, the J12 BLEU is a masterstroke in matte ceramic, featuring an exclusive hue developed over five years by the CHANEL Watch Manufacture. This isn't just blue; it's a profound, almost ethereal shade that hovers just above black, a testament to uncompromising precision and poetry.
What makes it one of the year’s most groundbreaking watches is this radical colour, alongside its technical prowess. Whether it's the sleek, sculptural 33mm or 38mm full matte ceramic models, the versions with dazzling blue sapphires circling the bezel, or the breathtaking tourbillon and full sapphire crystal Haute Horlogerie takes, each iteration showcases CHANEL’s unparalleled savoir-faire. Feather-light, scratch-resistant, and quietly radical, the J12 BLEU re-imagines femininity through timekeeping, making blue not just a colour, but a feeling, a future, and an undeniable highlight of 2025.
You'll love this watch if:
You're captivated by innovative materials and groundbreaking colour. This piece is for the woman who seeks a modern icon that blends high-tech ceramic with refined elegance, appreciating both intricate craftsmanship and a bold, fashion-forward statement on her wrist.
CARTIER The Tank à Guichets
For 2025, Cartier unveils a true icon reimagined: The Tank à Guichets, a timepiece that defies traditional watchmaking with audacious elegance. What makes this a standout for the year is its masterful re-introduction of a rare 1928 design, known for its unique digital display that reveals time through two small apertures on a solid, brushed metal facade. This isn't just a watch; it's a wearable piece of Art Deco sculpture.
Available in luxurious yellow gold, rose gold, and platinum, the sleek 37.6mm by 24.8mm case remains incredibly slim at just 6mm. The time is shown via jumping hours and dragging minutes through precise "windows," powered by the new hand-wound 9755 MC movement. Cartier also introduces a thrilling limited-edition platinum version with a subtly rotated display, offering a fresh, contemporary twist on the classic layout. With its hidden dial and minimalist aesthetic, The Tank à Guichets offers a sophisticated, almost secretive way to tell time, making it an extraordinary fusion of avant-garde design and Cartier's unparalleled heritage – a truly exclusive highlight of 2025.
You'll love this watch if:
You're drawn to architectural design and understated luxury that challenges convention. This piece is perfect for the woman who appreciates rare historical re-editions with a modern edge, and enjoys a discrete, digital time display that feels like a chic, personal secret.
HERMÈS Le Temps Suspendu Cut
In a world relentlessly marching forward, Hermès offers a profoundly poetic pause for 2025 with the return of its iconic Le Temps Suspendu complication. This isn't merely a watch; it's an invitation to liberation, allowing you to press pause on the relentless march of minutes and hours. What makes this year's rendition one of the best? It’s the seamless integration of this whimsical artistry into the sleek, modern lines of the Hermès Cut collection, unveiled just last year. The 39mm rose gold case, with its architectural precision, provides a striking contrast to the dreamy subversion of time.
Powered by the Manufacture Hermès H1912 calibre, this in-house movement, visible through a sapphire caseback, not only ensures precision but also enables the mesmerising dance of the hands. With a push of a button, the hour and minute hands gracefully retreat, suspending time while the movement continues its hidden journey. The clever counterclockwise running small seconds indicator adds a touch of surreal genius, making it a conceptual masterpiece.
You'll love this watch if:
You believe in luxury with a poetic twist and the freedom to escape the rigidity of time. This watch is for the woman who appreciates conceptual design and whimsical complications that offer a unique, personal connection to her timepiece, especially when presented in a sleek, modern form.
VAN CLEEF & ARPELS Ruban Mystérieux
For 2025, Van Cleef & Arpels unveils the Ruban Mystérieux, a high jewellery watch that defines next-level luxury and sets a new benchmark for artistry. What makes it a standout of the year is its revolutionary approach to time-telling, presented as a wearable piece of couture: a sculpted bow of white and rose gold that gracefully embraces the wrist.
At its heart, a magnificent 3.72-carat DIF oval diamond ingeniously conceals a dial, powered by a exquisitely delicate hand-wound mechanical movement. This innovative integration of a significant jewel as the dial's facade is a groundbreaking feature for 2025. The ribbons of the watch are adorned with the Maison's iconic Mystery Set™ sapphires and emeralds – a patented technique allowing gems to float seamlessly without visible prongs, showcasing unmatched technical mastery. Finished with snow-set diamonds, this creation feels less like a watch and more like a precious secret. The Ruban Mystérieux is not just a timepiece; it's a testament to Van Cleef & Arpels' enduring legacy of enchantment, pushing the boundaries of high jewellery horology and making it an undeniable highlight of 2025.
You'll love this watch if:
Your definition of luxury is synonymous with haute couture and extraordinary diamond artistry. This piece is for the woman who seeks a high-jewellery timepiece that is as much a breathtaking sculptural statement as it is a discreet time-teller, embodying ultimate elegance and exclusivity.
PIAGET Sixtie
For 2025, Piaget makes a compelling case for breaking the mold with the new Sixtie, a watch that defiantly reimagines the contours of luxury. What makes it a standout is its unapologetic embrace of a trapezoidal case shape, a direct and audacious nod to Piaget's avant-garde designs of the late 1960s – an era where the Maison blurred the lines between watches and high jewellery.
This isn't merely a vintage reissue; it's a bold reinterpretation for the modern woman. The Sixtie, with its slender 6.5mm profile and integrated bracelet, fits the wrist like a second skin. Its distinctive silhouette is enhanced by finely chiselled gadroons on the bezel, echoing an iconic Piaget watch famously worn by Andy Warhol. Available in luxurious rose gold or sleek stainless steel, with options for sparkling diamond-set bezels, the Sixtie features a refined silvered solar satin-brushed dial that subtly plays with light. Powered by an in-house quartz movement, it prioritises sleek aesthetics and comfort. The Sixtie is a testament to Piaget's enduring philosophy that a watch is, first and foremost, a piece of jewellery – making it one of 2025's most sophisticated and visually striking releases.
You'll love this watch if:
You're drawn to distinctive, avant-garde design and luxury that confidently steps outside traditional round forms. This is for the woman who seeks a wearable piece of art that doubles as a watch, appreciating both bold geometry and effortless elegance inspired by a golden era of style.
VACHERON CONSTANTIN Traditionnelle Moon Phase
For 2025, Vacheron Constantin reaffirms its mastery of classical elegance with the Traditionnelle Moon Phase, a timepiece that blends horological precision with profound poetic artistry. What sets this watch apart this year is its exquisite balance of timeless design and a highly sophisticated complication, presented in a refined 36mm case perfectly proportioned for the female wrist.
At its heart lies a captivating precision moon phase indicator, a celestial spectacle that requires adjustment only once every 122 years – a testament to the in-house manual-winding movement (Calibre 1410 AS) and Vacheron Constantin's unwavering commitment to enduring accuracy. The dial, often rendered in a luminous mother-of-pearl, provides a shimmering backdrop for the golden moons and starry sky, creating a miniature cosmos on the wrist. Adorned with a delicate diamond-set bezel (in certain iterations) and an open-worked caseback revealing the movement's exceptional finishes, every detail speaks to generations of savoir-faire. The Traditionnelle Moon Phase is more than a mere time-teller; it's a profound connection to the cosmos and a singular statement of refined taste, making it an undisputed highlight of 2025.
You'll love this watch if:
You're a connoisseur of classical haute horlogerie and appreciate the beauty of celestial complications. This piece is for the woman who values timeless elegance, unparalleled precision, and a touch of poetic enchantment on her wrist, all crafted with generations of refined savoir-faire.
IWC SCHAFFHAUSEN Ingenieur Automatic 35
For 2025, IWC Schaffhausen delivers the luxury sports watch silhouette without the bulk, introducing the new Ingenieur Automatic 35. This is a true standout for the year, offering a beautifully toned-down 35mm case that re-envisions Gérald Genta’s iconic design codes – those instantly recognisable five bezel screws and the angular integrated bracelet – for the contemporary woman.
This iteration is all about refined wearability without compromise. Its flatter profile and meticulously reworked proportions ensure the bracelet hugs the wrist seamlessly, a tactile dance of satin-brushed H-links bordered by polished edges. Whether in enduring stainless steel (with options for black or silver dials) or the simply luminous 18-carat 5N gold with its tone-on-tone dial and bracelet, it whispers quiet luxury. Each dial features an intricate grid texture with hand-applied appliqué indices and lume-filled hands, ensuring clarity from day to night. The Ingenieur Automatic 35 isn't just a nod to heritage; it's a perfectly balanced, elegant, and supremely comfortable piece that makes it one of 2025's most coveted and versatile releases.
You'll love this watch if:
You've always admired the luxury sports watch aesthetic but sought a more refined, comfortable fit. This piece is perfect for the woman who appreciates iconic design re-engineered for effortless daily wear, valuing both robust engineering and understated elegance.
BULGARI Octo Finissimo Ultra Tourbillon
For 2025, Bulgari shatters boundaries with the Octo Finissimo Ultra Tourbillon, claiming the title of the world's thinnest tourbillon watch at a mere 1.85mm thick. This isn't just a record; it's a profound statement of engineering and aesthetic mastery, making it a standout for the year. The genius lies in its seamless integration: the manually wound BVF 900 calibre tourbillon movement and the tungsten carbide main plate are one, with the latter doubling as the case back. There's no separation here – body and soul are unified, a truly groundbreaking approach to watch architecture.
Every detail is honed to perfection: the skeletonised tourbillon appears to float, enhanced by rhodium finishes on the bridge and balance wheel that capture light with a jewellery-like brilliance. The sandblasted brass dial, with its anthracite DLC coating, offers a rich play on texture. Crafted from titanium for both strength and featherlight comfort, even the fully integrated bracelet mirrors the ultra-thin aesthetic at just 1.5mm, including its clasp. This is design as reduction, where a decade of record-breaking innovation culminates in an impossibly elegant complication. The Octo Finissimo Ultra Tourbillon is the epitome of sophisticated restraint and technical prowess, undoubtedly one of 2025's most significant and covetable releases.
You'll love this watch if:
You're fascinated by the pinnacle of micro-mechanical engineering and record-breaking design. This piece is for the woman who values ultra-thin elegance that feels impossibly light, appreciating groundbreaking technical mastery disguised within a sleek, sophisticated aesthetic.
HUBLOT Big Bang One Click
For 2025, Hublot delivers the ultimate accessory for the fashion-forward active woman with the new Big Bang One Click Mint Green. This is a true standout, masterfully fusing high-octane style with robust engineering. What makes it a top pick for the year is its pioneering use of high-tech ceramic in a vibrant, polished mint green – a bold statement that’s both incredibly durable and undeniably chic. This isn't just a colour; it's a commitment to a dynamic lifestyle.
The perfect 33mm case offers a sleek profile that transitions effortlessly from active pursuits to evening engagements, while the polished stainless steel bezel, set with 36 brilliant diamonds, ensures it never compromises on glamour. Engineered with a reliable self-winding MHUB1120 movement, it offers practicality and precision for every moment. Crucially for the active woman, the innovative "One Click" strap system allows for instantaneous strap changes, making it as versatile as her wardrobe. Paired with its matching lined rubber strap, the Big Bang One Click Mint Green is both a vibrant style declaration and a high-performance companion, proving that sophisticated watchmaking can perfectly align with a spirited, modern lifestyle.
You'll love this watch if:
Your style is a confident blend of sporty and chic, and you're not afraid to embrace vibrant colour. This watch is perfect for the active woman who demands both durability and diamond-set glamour. If you value versatility with a "one-click" style transformation for any occasion, and appreciate bold, contemporary design, the Big Bang One Click Mint Green is made for you.
ROLEX Land-Dweller
For 2025, Rolex makes a bold statement with the Land-Dweller, a milestone watch seven years in the making. This isn't just a new model; it's a revolution, resulting in 32 patent applications, with 18 exclusive to this timepiece. What sets it apart for the year is its radical reinterpretation of the integrated bracelet design, creating a fluid, continuous line from case to bracelet – a nod to Rolex's design explorations of the 60s and 70s, but with a thoroughly modern sensibility.
Powering this groundbreaking watch is the new self-winding calibre 7135, a marvel of engineering visible through the sapphire caseback. This movement alone boasts 16 patent applications, particularly for its innovative escapement and oscillator, showcasing Rolex's unwavering commitment to pushing horological boundaries. Available in both 36mm and 40mm, the Land-Dweller strikes a perfect balance between elegance and technology, featuring a flat Jubilee bracelet and bold lines that exude confidence. This is a watch for those who assert their place in the world, a blend of iconic heritage and cutting-edge innovation that makes it an undeniable highlight of 2025.
You'll love this watch if:
You admire iconic brands pushing design boundaries, and seek a modern classic that feels both revolutionary and timeless. This piece is for the woman who values cutting-edge watchmaking and a bold, integrated design that makes a sophisticated statement for every day.
ZENITH Calibre 135
For 2025, Zenith marks its 160th anniversary by bringing back a legend: the Calibre 135 in a stunning new G.F.J. edition. This watch is a true standout, built around a famous, award-winning movement from the mid-20th century, celebrated for its incredible precision. What makes it a top pick for the year is how Zenith has meticulously updated this historical masterpiece for today, ensuring it keeps perfect time with a 72-hour power reserve – meaning you can take it off for a weekend and it will still be running.
Housed in a refined 39mm platinum case with elegant details, its beauty extends to the dial. This isn't just a flat surface; it's a work of art with multiple layers. The outer edge features an intricate "brick" pattern, a subtle nod to Zenith's own heritage, while the main dial is a captivating deep blue lapis lazuli, sparkling with natural flecks that resemble a starry night sky. A delicate light blue mother-of-pearl circle for the seconds adds a soft contrast. You can even see the beautifully finished, hand-wound mechanism through the clear back of the watch. The Zenith Calibre 135 effortlessly blends historical significance with modern luxury and dazzling artistry, making it an unmissable highlight of 2025 for anyone who appreciates exceptional craftsmanship.
You'll love this watch if:
You appreciate the intersection of profound history and exquisite artistry in a timepiece. This watch is perfect for the discerning collector who values award-winning precision, a hand-crafted aesthetic, and a deep blue dial that evokes the beauty of the night sky on her wrist.
TAG Heuer Carrera Day Date
For 2025, TAG Heuer revitalises an icon with the new Carrera Day Date, a timepiece that effortlessly blends its legendary motorsports heritage with a sophisticated, everyday elegance. What makes this a standout for the year is its refined balance of bold presence and wearable practicality, perfectly suited for the dynamic woman who commands her schedule with style.
Retaining the Carrera’s iconic racing-inspired aesthetics, this latest iteration features a meticulously polished and brushed stainless steel case, often presented in a versatile 42mm size, or potentially a more compact 39mm, that feels robust yet sleek on the wrist. The clean, legible dial, available in striking colours like deep blue, black, or a radiant silver, is enhanced by the prominent day and date windows – a practical complication that adds to its daily utility without compromising its streamlined design. Powered by a reliable automatic movement, it offers precision and a solid power reserve, ensuring it keeps pace with a busy life.
You'll love this watch if:
You appreciate motorsports heritage refined for everyday elegance, and seek a watch that transitions seamlessly from the boardroom to weekend adventures. This piece is perfect for the dynamic woman who values practical complications like day and date, combined with a sleek, iconic design that always looks effortlessly chic.
LONGINES Spirit Zulu Time 1925
For 2025, Longines celebrates a century of global exploration with the Spirit Zulu Time 1925, an exceptional release that seamlessly blends aviation heritage with contemporary elegance. What makes this a standout for the year is its refined tribute to the brand's first dual-time wristwatch from 1925, now reinterpreted for the modern era with a distinct, luxurious sensibility.
Housed in a perfectly sized 39mm case, this edition captivates with a sophisticated black dial accented by elegant rose-tone details, culminating in a striking rose-gold-capped bezel. This unique combination creates a nuanced, warm aesthetic that feels both classic and utterly fresh. Beyond its beauty, the COSC-certified chronometer movement ensures impeccable precision, while the practical GMT function allows for effortless tracking of a second time zone – a true asset for the discerning, well-travelled woman. Paired with a versatile integrated bracelet, the Spirit Zulu Time 1925 offers a unique blend of historical gravitas, sophisticated design, and practical ingenuity, solidifying its place as one of 2025’s most compelling timepieces.
You'll love this watch if:
You have a spirit of adventure and a love for timeless design with a modern twist. This piece is ideal for the well-travelled woman who needs practical GMT functionality but refuses to compromise on refined aesthetics and a touch of vintage-inspired luxury.
