It's only fitting that one of the most glamorous and rarified sports in the world would partner with a beverage brand of equal renown. That's what makes Formula 1 and Belvedere 10 a match made in heaven. To commemorate this world-first partnership — and herald the start of the Grand Prix in Melbourne — Belvedere 10 made its grand entry into the fast-paced world of Formula 1 with an exclusive soirée at Maison Bâtard.

The evening was nothing short of iconic, beginning with an intimate dinner that exuded the bold elegance of Belvedere 10. Among the guests were Josh Heuston, Mel Jarnson, Jerome Farah, Sener Besim, and Yasmin Suteja, who toasted to a weekend of high-octane luxury with Belvedere 10 Luxury Martinis, while feasting on four-courses of Maison Bâtard’s signature dishes. Then, when the plates were cleared, it was downstairs to Le Club for caviar bumps, Belvedere 10 ‘drops’, and high-energy beats well into the night, courtesy of DJ Sasha Fern.

Known for its unmatched quality and bold swagger, Belvedere Vodka has long epitomised sophistication and craftsmanship, making a venture into the world of Formula 1 racing a natural next step. Similarly, Formula 1 is symbol of cutting-edge innovation and excellence, making this partnership a perfect fit. Together, they are pushing boundaries, delivering the highest standards of luxury, and setting new benchmarks in both the beverage and motorsport worlds.

But the excitement of the weekend didn’t stop there. On Sunday, Belvedere made history again by bringing its signature night experience, House of 10, to one of Melbourne's most iconic clubs, Ms Collins. This exclusive event supercharged the energy of the Melbourne Grand Prix, culminating in an unforgettable after-party for fans and racegoers alike.

Looking ahead, the partnership between Belvedere 10 and Formula 1 is set to redefine luxury, continuing to deliver unforgettable experiences at every turn. Belvedere will be showcased at the most exclusive venues, including the Formula 1 Paddock Club and The Lounge, marking the brand’s highly anticipated debut in the heart of the action. With a partnership this thrilling, it’s clear that Belvedere and Formula 1 are only just beginning their journey together, and we can’t wait to see where this high-octane road leads next.