Bad Bunny’s Super Bowl Halftime performance is officially underway, and while the set design, choreography and hit-filled set list are still ringing in our ears, there is one thing the fashion world can’t stop talking about: his outfit. The internet is already in overdrive, group chats are spiralling, and the RUSSH team is locked into one collective train of thought – what was Bad Bunny wearing when he took over the biggest stage in sport?
The answer: Zara, adidas and a brand-new iteration of Audemars Piguet's 37mm Royal Oak.
The artist debuted a stripped-back yet striking look alongside a brand-new all-white colourway of his first Adidas signature sneaker, the BadBo 1.0. Designed by Zara and styled by longtime collaborators Storm Pablo and Marvin Douglas Linares, his outfit took an unexpectedly minimalist turn: a head-to-toe cream ensemble featuring a collared shirt and tie, a sport-inspired jersey emblazoned with the number 64, chinos and sneakers. The fresh sneaker reveal marked the third colourway seen in just a week, following a brown-and-white debut limited to 1,994 pairs in honour of his birth year after his three Grammy wins, and a white-and-black “Rise” version worn at his pre-game press conference – cementing the artist’s halftime moment as both a musical and sartorial headline. Of course, it's impossible not to talk about Bad Bunny's timepiece of choice, either – an 18-carat gold Royal Oak with a natural malachite stone dial. A brand-new novelty for the watchmaker that was only revealed last week.
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From the tailoring to the proportions, the outfit carried the signature Benito touch – playful but controlled, theatrical without tipping into novelty. Accessories and footwear were kept tightly in sync with the main look, creating a head-to-toe statement that felt cohesive rather than cluttered, and carefully calibrated for global broadcast.
As the performance unfolded, the styling continued to reveal itself in motion, proving just how crucial fabric choice and construction are when designing for a spectacle of this scale. Every turn, jump, and close-up added a new layer to the visual story.
Naturally, the internet is already busy dissecting every detail, and we are right there with them. While we recover from the sheer sensory overload of the show, one thing is clear: this moment wasn’t just a halftime outfit – it was a fashion statement built for pop-culture history. And we absolutely ate it up!
