There's no denying that 2025 has kicked off at rapid pace. If you're anything like the RUSSH team, by now, those lofty resolutions you set back in January might feel like nothing more than a distant memory. And, while a quarter of the way through the year might seem like an unusual time to try and get back on track, according to TikTok, there's actually a method to the madness. Simply called 'April Theory,' this logic denotes that this month (more so than the other 11 of the year) is perfectly placed for transformation, change, and an all-around fresh start. Curious? Us too. Everything you need to know about April Theory, below.

What is April Theory?

First thing's first, April Theory suggests that significant events or transitions in one's life, especially in terms of personal growth or global occurrences, seem to align or intensify around the month of April. Proponents of the theory argue that April is a month symbolising renewal and change (particularly as it heralds in a new season in both hemispheres), and holds unique energetic significance.

"Who we were in March was almost like us in a cocoon. And then we move into April, and all of a sudden we're moving out of the cocoon, and all of this fresh energy starts to come in," says TikTok creator Haley Hoffman Smith.

What about the astrological New Year?

Those who subscribe to astrology will know that April is significant for another reason: it signifies the start of the astrological new year.

The astrological new year begins with Aries season, which starts around March 20th or 21st, coinciding with the vernal equinox in the Northern Hemisphere. Aries is a fire sign associated with new beginnings, fresh energy, and bold action, setting the tone for the year ahead. By the time April arrives, the energy of Aries is fully felt, pushing individuals to reflect on their intentions and make changes in their lives.

Following this logic, April Theory suggests that this period, when the astrological new year is still unfolding, serves as a pivotal moment for personal shifts, breakthroughs, and realisations. It’s as if the energy of Aries amplifies during April, helping people align with the cosmic "new year" and encouraging them to take action on their goals, initiate new projects, or transform their approach to life. Many see April as a time when the universe’s influence is strongest, encouraging a fresh start in both the personal and collective sense.

How to harness the effects of April Theory

There are several ways to tap into the energetic renewal that April brings. This is a powerful time to recalibrate and focus your efforts on fresh starts and bold actions, so start by reflecting on the goals and intentions you’ve set for the year.tting clear, actionable intentions can align you with the cosmic energy of the month, allowing you to take advantage of the momentum for transformation. Take small but deliberate steps toward your personal growth, whether it's starting a new project, healing from past wounds, or seeking out new experiences.