Fashion / Fashion Feature

Made for performance: Prada and adidas unveil A+P LUNA ROSSA 21

A+P LUNA ROSSA 21

Following the successful launch of the reimagined Superstar sneaker, Prada and adidas have returned to reveal the next iteration in their partnership; introducing the forward thinking A+P LUNA ROSSA 21 silhouette. Designed with athleticism and performance front of mind, the unisex sneaker champions innovation and sustainability, reinforcing both brands' commitment to environmental consideration.

Crafted for the sport of sailing, the performance-focused A+P LUNA ROSSA 21 shoe has been created for the Luna Rossa Prada Pirelli team; with a lifestyle iteration also available for purchase. The new silhouette has been inspired by the design of the new AC75 Luna Rossa boat as well as iconic Prada and adidas sneakers from the past. Celebrating the two brands' shared legacy of sporting excellence, the silhouette features a sleek, lightweight look and feel, matched with flexible barefoot stability.

 

A+P LUNA ROSSA 21

 

Speaking to the shoe's sustainable considerations, the upper soul is composed of PRIMEGREEN, a series of high-performance recycled materials; complimented by a hydrophobic E-TPU outer shell, which provides flexible, breathable support that also prevents water from penetrating the silhouette. Ergonomically designed, the EVA tongue and perforated, soft, synthetic-suede inner saddle accentuate A+P LUNA ROSSA 21 sailing capabilities. While the perforated BOOST midsole – a design feature synonymous with the adidas brand – provides elevated protection, durability, and freedom of movement.

In true Prada x adidas style, no stone has been left un-turned. Each design element of the shoe has been heavily considered; from the specially crafted laces which have been designed to be narrow at the bottom, enabling Speed Lacing, and wider at the top, preventing tied knots from coming open easily, to the custom water-resistant pouch bag.

 

A+P LUNA ROSSA 21

 

Although the A+P LUNA ROSSA 21 features a relatively complex list of performance-enhancing qualities, the overall design of the shoe is quite understated, speaking to Prada and adidas' long history of timeless creations. The sneaker has been created in a white colourway, finished with minimal branding aside from the signature three stripes that appear on the mid-panel and a red collar on the rear of the shoe displaying Prada’s branding alongside an adidas logo.

The A+P LUNA ROSSA 21 lifestyle shoe is available to shop now via Prada boutiques and adidas flagship stores worldwide, as well as through prada.com.

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