Fashion / Fashion News

Ever covetable Agent Provocateur launches everyday collection, ‘All Hours’

Agent Provocateur After Hours

If there's one thing cult  brand Agent Provocateur knows well, it's fancy lingerie. It's the brand's bread and butter; of course. Now, the connoisseur of luxury undergarments is expanding their offerings, with After Hours – an everyday basics line with all the Agent Provocateur touches.

While we're certainly not opposed to the luxuries of high-end lace and suspender belts, we have to admit that nothing beats a selection of undergarments that prioritise comfort while still championing sexiness. The After Hours collection fulfils this noticeable gap in our underwear drawers, offering five different size-inclusive styles. The latest from Agent Provocateur presents styles that range from A to G in cup size and UK one to seven in bottom size – a development the brand has been slowly rolling out across all collections in the new year.

Taking to Instagram, Agent Provocateur creative director Sarah Shotton shared; “I wanted to shine a beacon on the multifaceted lives of all women. We can’t be defined solely as either a mother, leader, or a girlfriend. In today’s society, we’re all those things and so much more.”

 

View this post on Instagram

 

A post shared by Agent Provocateur (@agentprovocateur)


All Hours by Agent Provocateur marks the beginning of an entirely new category for the brand. Given that their boudoir-inspired pieces would don the cover and pages of the Love Advent; everyday basics are certainly more of an A to B approach to lingerie. The five designs have been created in shades of black, whites and beiges, with a few designs keeping with the Provocateur theme of leopard print.

Rather than the usual runway-ready lace the brand uses for its lingerie pieces, All Hours has been created using more conventional lingerie fabrics such as stretch tule and microfibre. True to the Agent Provocateur brand DNA, each piece has a concept, and for this collection, each style is named after a Jackie Collins character. Some notable characteristics of the styles include wet-look microfibre finishes, lace bodysuits, high-waisted briefs and both soft-cup and padded offerings to suit all needs.

All Hours by Agent Provocateur is available to shop online now.

Stay inspired, follow us.