A24 has always been more than a film studio. It’s a moodboard, a movement, a meticulous curator of culture. So when the indie powerhouse posted the words "Stay tuned" to Instagram, against a jet-black backdrop with a retro record glowing in the background, the internet, predictably, got excited. Most of the questions mainly in the comment sections are asking: What does it mean? Is this a record label? Or perhaps a streaming platform? While we don't have any answers yet, here is what we think A24 Music is, based on what we know.
What is A24 Music?
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There are no answers yet, only a ripple of speculation, and for now, that feels entirely deliberate. Music has always been a subtle but potent force in A24’s universe. From the haunting synths of Under the Skin, to the maximalist mixtape by Labrinth for Euphoria, and the dream-pop palette of I Saw the TV Glow, A24 doesn’t just use music, it elevates it. But now it seems they want to own that space outright.
Some suspect a record label, one that could perhaps operate as an incubator for artists who sit somewhere between FKA Twigs and Mitski, all mood, no middle ground, and all revolutionary. Others comment the possibility about a bespoke streaming service: a home for cult soundtracks and exclusive releases. There’s also others speculating the idea of immersive audio experiences, that could be live sessions, installations, or film-music hybrids crafted for the A24 devotee.
What we know is that A24 doesn’t do anything halfway. If the studio is moving into music, it will do so with the same off-kilter cool and creative precision that made it a cinematic force. The internet have already spoken about their excitement with comments flooding the new A24 Music Instagram account saying "Huge day for insufferable people like me" and others pitching for them to already sign them (if they are, in fact, a record label).
In an industry that’s increasingly consolidated, A24 Music feels like a welcome disruption. Whether it’s a label, a lifestyle, or a love letter to the power of sound, we’re listening. Intently.
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When will A24 Music be released?
There has been no concrete timeline as when we can expect A24 music to be released, except that we must "stay tuned". And that we will do.
Stay tuned here for more.
