What happens when one of fashion’s most successful and ingenious creative directors joins forces with one of film’s most influential independent studios? Well, we're about to find out. A24 and Dior have just become the most formidable duo in the world of film and fashion.
The partnership was announced through a series of short films starring Josh O’Connor, Sabrina Carpenter, Drew Starkey, Camille Cottin and Australia’s very own Sophie Wilde, each attempting to become the house’s creative director, Jonathan Anderson. Humorous, self-aware and incredibly meta, it’s the kind of partnership only Anderson could concoct, and one that sets the perfect tone for what’s to come. You’ve probably already seen the news all over your social media feed. But amid all the excitement, one question immediately came to mind: what does this partnership actually mean?
Allow us to fill in the blanks.
A24 and Dior enter a two year partnership
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First things first, let's go through the basics. A press release announced that the two would enter into a two-year creative partnership spanning film, theatre and events. Most notably, Dior will be the premier partner of New York's Cherry Lane Theatre (which is owned b7 A24). Together, they will champion established and emerging artists through curated programming both on and off screen, designed to bring artists closer to the audience. They will also support students wanting to get into the industry, through various opportunities.
The partnership isn't altogether surprising. We have always known Anderson has a love for film, after his years of costume designing for his long-time friend and director, Luca Guadganino.
Their first endeavour is a one-off performance
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To launch their creative partnership and simultaneously Cherry Lane Theatre, there will be a one-off performance titled Both Ends, starring Justin Vivian Bond and directed by Zack Winokur. Anderson has designed the costumes for the show, pulling pieces from Paul Poiret, a designer that inspired Anderson's Autumn Winter 2026 collection for Dior. It's a good indicator of how the partnership will roll out, with Anderson creatively involved with A24's projects, rather than simply dressing the actors in Dior.
Why is this significant?
This signals a broader evolution in the relationship between fashion and film. While this has already been evolving between luxury houses, this signals a shift from designer's simply dressing actors for cultural moments, to actively producing it. Fashion has always had a symbiotic relationship with cinema, but designers are increasingly involved in filmmaking and production.
For proof, we can look to everything from Saint Laurent establishing its own film production company, to Miu Miu's Women's Tales film series. It's also extended to fashion campaigns, with film offering something that can be difficult to achieve through static photography – longevity, cultural credibility and genuine storytelling. This year alone we've had Sarah Pidgeon's short film with Balenciaga, Rachel Sennott for Marc Jacobs, and Kate Moss leading a music video for Gucci.
For Dior, A24 offers an entry into the worlds of emerging talent and cinematic credibility. Under Anderson, the partnership brings Dior closer to filmmakers, actors and creative minds who are shaping culture. Dior is quite literally becoming part of the ecosystem producing it.
