Beauty / Trend Say it softly SPONSORED CONTENT SPONSORED CONTENT 1/7 ADAM SELMAN AW 18. Gorunway.com. | Lips needn’t be intense, just a soft stain and a smear of colour. Look to Jil Sander and Adam Selman AW 18 runways for your inspiration. It’s still our favourite, try the BENEFIT Benetint Cheek & Lip stain.