The Soho Grand Hotel in New York is the place to wake up in the city that never sleeps. Set in the heart of Lower Manhattan on W Broadway, between the iconic streets Grand and Canal, the district’s first luxury boutique hotel has that New York City rhythm – combining all the elements of style and service, setting it apart as an urban sanctuary for the temporary New Yorker.

See …
Explore the city in style on one of the European-inspired Mozie Bicycles on offer during spring, summer and autumn from Soho Grand Hotel. Don’t miss vintage shopping spots 9^th St Haberdashery and Ellen Vintage for hard-to-find one offs, and be sure to see The Met’s Costume Institute spring 2017 exhibition, Rei Kawakubo/Comme des Garçons: Art of the In-Between for mind-blowing creations from one of fashion’s living greats.

Take …
Soho Grand has you sorted with luxurious robes and beauty products for lounging about the room, so keep the luggage light and prepare for the New York sales. Dash up to Barney’s for some incredible finds like bold striped cotton sleeveless shirts paired back with boxy mini skirts from Balenciaga, teamed with Céline pale blue suede loafers.

Taste …
Pop downstairs to Gilligan’s for an afternoon cool-off with their signature Frozen Watermelon Margarita. The perfect place to relax after a busy day in the hot city, Gilligan’s tropical décor transports you to a different kind of oasis conjuring up a little piece of island-living, minus the journey. You can’t miss the delicious food offerings, with locally sourced ingredients and fresh seafood from nearby Long Island.

 In a day …
Start with breakfast in the Soho Grand Salon catching up on the New York Times or Wall Street Journal (your choice, both on offer in the lobby). Stroll down W Broadway through the streets of SoHo, stopping along the way to chat to street market vendors before eventually making your way towards The High Line. Jump on the tube up to MoMA and the Guggenheim for and be sure to wander by The Row’s NYC store, opened in mid-2016, for the ultimate in luxe boutique shopping. Decorated with the help of Jacques Grange, impeccable taste reigns supreme with the addition of a rather large Basquiat, a Carlo Bugatti chair, a Frank Lloyd Wright mirror, a Jean Royère standing lamp, and, last but certainly not least, beautiful ceramics created by legendary Japanese chef Masa Takayama – all within a beautiful three-story townhouse on E 71^st Street.