Beauty / IN THE BAG

Kaia Gerber keeps it in the family

She’s got a look we can’t forget. It’s thanks in part to the striking resemblance to her model mother Cindy Crawford, but Kaia Gerber is making heads turn all on her own. Free spirit to NYFW favourite and Marc Jacobs face – here she shares the beauty secrets she’s learnt along the way.

What are your favourite beauty products?
Since I am only [16] I only wear make-up on special occasions, but when I do dress up I use Marc Jacobs beauty products. Right now I’m wearing a Le Marc Liquid Lip Cremè called Fawn Over Me.

What is your travel beauty routine like?
Drink water and keep moisturised. I like to use natural products like aloe vera.

Who is your beauty icon?
My mom is my beauty icon for obvious reasons! She truly embraces natural beauty and I really admire that.

What is your favourite fragrance?
My favourite perfume, of course, is Daisy Marc Jacobs. I love how feminine and light the fragrance is. It perfectly captures the spirit of the Daisy girl: bright, playful, and care-free. I really relate to the fragrance because it’s young and girly, just like me.

What is your biggest beauty indulgence?
I am still young so I am really just discovering beauty products. I can’t say I have an indulgence at this point in my life but I do love Marc Jacobs products. 

What is the best beauty or health advice you’ve ever received?
The best beauty advice came from my mom. She taught me that less is more and to always let your natural beauty show.

What is the best lesson you’ve ever learned from your mother?
My mom has taught me so many important lessons over the years that I am so thankful for. The one I always remember is that being yourself is the most important thing in this industry, and that I should always do what makes me happy so that I will always be proud of my work.