It’s all about the theatrics. Gucci presents its FW 17 women’s eyewear campaign, captured by photographer Colin Dodgson in East London’s Art Déco Rio Cinema. True to creative director Alessandro Michele’s vintage-meets-modern aesthetic, the look is hinged on true romanticism, eccentricity, gender neutrality and the desirability Gucci’s made its signature. Think cat-eye frames rendered in midnight acetate and oversized shades encrusted with jewellery-inspired embellishments – crystals and microstuds – in a campaign fronted once more by the house’s eyewear muse: Chinese actress, Ni Ni. Just can’t get enough? Shop the Gucci FW 17 eyewear collection below.